How to Use Twitter in Your Professional Communications (and Personal Branding) Plan
Why Twitter?
networking- larger prof. base
meet new people quickly
build relationships
learning tool
simple way to connect
learn breaking news
share information
promote other social media
gain insight about various topics
Determine your twitter persona
Pure Corporate Brand

vs.

Employee with Corporate Association

vs. 

Purely Personal
Social media success
1. be unique
2. be authentic
3. be a student
4. be a teacher
follow informative people
take advantage of twitter tools
tweetdeck.com - good for personal use
seesmic.com
hootsuite.com - great for company use
tweeting etiquette
WWMS?
quality vs. quantity
public environment
attribute
listen, engage, provide value
test links
inform
stay respectful
RT but offer opinion
no auto DMs
don't repost immediately
http://www.chrisbrogan.com/a-brief-and-informal-twitter-etiquette-guide/
Where do I start?!?
who do you want to
 build relationships with?
write good headlines for 
tweets with links.
showcase your expertise
find out what's being said about YOU 
with these tools:
tweetgrid.com
tweetchat.com
trendistic.com
twitter.grader.com
twitter chat??
for more great twitter tips, follow @GreatTwitTips
Helpful Hashtags for students:
PR: 
#PRSSA
#PRSA 
#PRadvice 
#PRexpert 
#PRintern 
#entrypr
Media:
#journalism
#newspapers
Chats:
#journchat
#PR20chat
#solopr
#PRstudChat
#blogchat
More Resources:
Is your username taken?
usernamecheck.com
convince 
your boss
determine if it's worth it
have a social media policy
avoid disaster!
It's measurable!
connect 
with your
consumers
proprietary info
for the workplace
presented by: Kim Ciesla and Melissa Jones, Rowan PRSSA
Information provided by Burrelles Luce