Business innovation 
with Social Media
1. Fill out your profile completely
2. The importance of a professional photo
3. Use the "Professional Headline"
4. Extend your network
5. "Status Update" 
(What are you working on?)
6. Companies
7. Groups
8. Customize your URL
Is your profile 100%
9. Settings: 
how many e-mail adresses do you use?
10. Applications: pimp your profile
10 GOLDEN TIPS
AND NOW LIVE TO LINKEDIN
Takes at least 4 Sunday afternoons
Online networking without a photo is like introducing yourself with a bag over your head
and why is that important?
Overview networks
Business
Private
Europe

USA
2.139 Groups with the word "food"
Linkedin in Dairy / 
Food & Beverages /
Food Production
XING & food
Groups with food:
Linkedin: 2.147 Groups 
with over 100.000 people
XING: 115
The re-introduction of Tjolk
Tjolk:
a popular drink in the 70s & 80s
Tjolk in newspapers, 
magazines
Tjolk in Social Media
User generated content
Test Tjolk
Music
Presentations
Photos
Video
Microblogging
Social Networking
Blogging
Start your own community
Germany, 6
France, 17
Netherlands, 24
India, 28
UK, 38
USA, 308

*1000
Total reach:
421.000 people
82 mln
64 mln
16 mln
1,1 bln
61 mln
307 mln

What is Tjolk?
SO....
HOW ABOUT YOUR BUSINESS INNOVATION?