if you build it, 
will they come?
sensemaking
Much Madness is divinist Sense­
To a discerning Eye-
Much Sense-the starkest Madness-
'Tis the Majority
In this, as All, prevail-
Assent-and you are sane
Demur-your're straight away dangerous-
And handled with a Chain-
-Emily Dickenson
program development and the battered child syndrome
vs. interpretation
retrospection
dissonance
invention vs. discovery
Weick
information systems:
the university as a
loosely coupled system
uncertainty 
vs.
equivocality
requisite variety
double interact

enactment
selection
retention
under what conditions does a loosely coupled system tighten up?
Here, you see, it takes all the running 
you can do to stay in one place.
success bias
success in one context may 
increase the likelihood of failing in another
increase the likelihood of trying in another
retrospective rationalization
structural inertia
age
size
complexity

what risks are you willing to take?
1.goals
2.authority
3.technology
4.market
maybe
if the system is loose
if the system is learning
if the system is lucky
for contact info 
txt wmetts to 50500