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Marketing Interno e Comunicação nas PME

Palestra na UTAD
by Jorge Remondes on 21 June 2013

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Transcript of Marketing Interno e Comunicação nas PME

Marketing Interno
A EMPRESA
PLANO
DE
MARKETING INTERNO

MARKETING
1ºCliente
MOTIVACAO
Equipa
TIC e SI
MOTIVACAO
Colaboracao

Confianca

Credibilidade
MISSAO

VISAO

VALORES

OBJETIVOS
CLIENTE INTERNO
Envolver
?
O PAPEL DOS
LIDERES
Crescimento

Sustentabilidade

Sobrevivencia

MARKETING INTERNO
E
COMUNICACAO SEXY
IDEIAS
Analise interna e externa
Segmentacao
Posicionamento
Marketing Mix Interno
Plano de acoes
Analise custo/beneficio
Jorge Remondes
www.jorgeremondes.com.pt

jorge@jorgeremondes.com.pt
OBRIGADO
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