Design experimentation Design using business goals & multiple design routes Pain ROI Investment Gain Meaning, the value gained from the experience... ...needs to be greater than the effort! The user need a design worth while Jonas Björkman, The art of Job http://www.youtube.com/user/EvernoteAndrew Works with all your devices Create a mood board together 18% Background:
Exploring good and bad design? Percentage of clients satisfied with their IT-project! Servey by projektplatsen published 2007 http://bit.ly/gqsjrk Traditional inteactive design... ...and traditional media... ...and limited supply! ...is based on one way communication... Interactive media ...where attention is the limited resource... Is based on unlimited surface and never ending flow of information... ...thousands of niches replace the big hits... ...and friends and network is more and more imortant... Lazy
Want to express their opinion
Expects to be seen and heard
Want to choose when and were they consume Today's media consumers The future of good design is about gain and reward Exercice:
What makes people use public transportation? Design for everybody is design for nobody! What if... ...we wanted people to use it more?
What kind of design would we use? Time
Environment Who uses public transportation?
Target groups? But only... ...increase the use off peak hour?
What design solution would we use? What if... ...any design must meet the goals of both the the business and the consumer to be effective? Make an effect map for your country 3+1 Name three business goals, select one!
Identify three target groups that may add to the goal, select one!
Name three usage goals for your selected target group, select one!
Name three features or activities that may satisfy the usage goal, select one!
Continue with the second one until your map is complete! The effect map Shows the value stream from the business to the consumer
Prioritized by design
Shows us what not to do Business goals Design goals Persona Usage goal Feature Enable gathering of inspiration
Create an early visual impression
Stimulates creative flow
Not getting stuck in details Design using emotions Creating a mood board is an explorative design process. Emotional components is used to establish the look, feel, branding, typography, imagery, color palettes and provide inspiration for a future design. Simple technology lets you collect all the time... http://bit.ly/16ioox Blank canvas paralysis... ...and instantly share it with your team mates! Color schemes
Patterns & texture
Illustrative element The moodboard ...there are no rules just get going http://bit.ly/fCFGEW http://bit.ly/UcFtm http://www.evernote.com/ Create a notebook Share your notebook Get the phone version http://bit.ly/fSkrvK Thank you! www.angner.se
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