The Fun Revolution
Henry Jenkings U.S.C
Gaming Industry: The market
Average age
of gamers
?
35 years
http://www.theesa.com/
The Entertainment Software Association
play for real
Agentur für digitale Kommunikation
35 Billion USD
What is the secret behind gaming or 
why are there so many gamers?
Global turnover Game Industry 2008 lt. Entertainment Software Association
The
Amount of Gamers worldwide
rough estimate based on Edward Castranova in  "Exodus to Virtual Worlds"
Massive exodus to
virtual worlds
What makes us happy?
25% under 18 years
48% btw. 18 and 49 
27% 50+
“You can beat depression by playing 
video games with the difficulty 
level set to “easy.”
What is Flow ?
Fun Revolution
Gartner Says 80 Percent of Active Internet Users Will Have an Avatar in the 
Virtual World by the End of 2011 http://www.gartner.com/it/page.jsp?id=503861
“The biggest motivation for migration are better economical conditions and a higher quality of living.”
Immersion  is a
kind of Migration
Synthetic and real worlds are into a competition
The ongoing exodus to virtual worlds will certainly affect the real world.
Serious Games
Alternate Reality Games
Social Games
ReMISSION
What are we longing for?
1. satisfying work
2. the feeling of being good at something
3. spend times with people we like
4. being part of "something bigger"
World without Oil
Games are the most
elevated form of investigation.
Albert Einstein
Americas Army
Mass Collaboration
The power of the Crowd & MMO´s
Multiplayer games have become the ultimative happiness generators and a motivation machinery.
Cost of life
Global conflicts: Palestine
Darfur is dying
Assessment Camp
Flood Sim
Rubys Bequest
for the social good
Galaxy Zoo
Participatory campaign for Sensitisation via a game-based Simulation
triggering a shift of Behaviour in the real world.
Play it before you live it.
What are the best ways out there to care for people with Alzheimer's? 
Or cancer? Or post traumatic stress disorder?
Through this unique, immersive experience, thousands of people will add their stories and strategies, and work together via email, video, and phone, to imagine-and create-a new "ecosystem of caring."
or: the Renaissance of "Scavenger hunt"
The Lost Ring
Why so serious?
by Mc Donalds during the Olympic games 2008 Shanghai
Warner Bros to promote "The dark Knight".
Ego-Shooter for Kis suffering from cancer, Fa. Hopelab
Wikipedia =
100 Million "Invested hours"
How to transforn 
attention into
participation?
to activate intelligence and participation of the crowd the generation of attention is no longer sufficient.
calculated by Clay Shirky
= 5 days of World of Warcraft
hours watched TV per year (US-Market):
Edward Castranova
"Crowddependent projects" 
Participation bandwidth
200 Billions;
that´s about 2.000 wikipedias
Warren Spector
"Games made it possible to walk 
in someone elses shoes."
"Flow" was coined by Professor Mihály Csikszentmihályi, 1975
• be completely focussed on a particular activity
• Level of Challenge exactly meets abilities
• precisely defined goals, direct Feedback
•  autotelic (greek. “auto” = self and “telos” = goal), Tun um des Tuns Willen
• loss of consciousness on your own personality, different time-feel
Can game-like interaction and immerson work beyond the entertainment industry?
on gaming and
happiness
Edvard Castranova
a place where you can help astronomers discover the Universe
»Flow« as Psychologists use is a flush of activities 
we expierience as happiness.
Final remarks
"We must collaborate or perish" - across borders,
cultures, disciplines, and firms, and increasingly
with masses of people at one time.
Tapscott & Williams in Wikinomics
The project resulted in 4 academic papers and 
another 4 are in progress.

A new solar object was found- "the voorwerp"
Outcome Study Re-Mission
Das Spiel hat positive Auswirkungen auf das Gesundheitsverhalten
in-Game Advertising
2005    56 Mill USD
2008  400 Mill USD
YPD09 -Challenge
Die YPD Challenge 2009 is the biggest ARG for the best internship.
„Jede Wahrheit durchläuft drei Phasen:
Arthur Schopenhauer
In der ersten wird sie verlacht,
in der zweiten wird sie wild bekämpft,
und in der dritten wird sie als Selbstverständlichkeit akzeptiert.“
Slide by Jane McGondial - Avantgame.com
Slide by Jane McGondial - Avantgame.com
Computer Games are the most important
Art Form of the 21st Century
Games not only feature and merge "old" media like sound, picture, film, story
but add new things like interaction, tactile feelings, social bandwith, and maybe
most important: immersion.