How Will Context and the Cloud Impact Your Information Management Initiatives?
Context
Cloud
Information is one of the most vital, strategic assets any organization possesses.
businesses depend on information
To develop products
and services
make critical strategic decisions
protect property rights
propel marketing
and drive revenues
manage
projects
Customer Service
information is contained within
an organization's business records
Information is not static. It's alive.
1998: Google's index contained 26 million pages
2000: Google's index reached 1 billion pages
2009: Google announced it had discovered 1 TRILLION unique URL's
... and growing!
Information management seems to suggest
 an attempt to constrain information
Does the phrase "herding cats" sound familiar?
Gartner predicts by 2012, Facebook will become the hub for social network integration and Web socialization.
Radio: 38 years
Facebook: 100 million in 9 months
Apple’s iPod: 3 years
Internet: 4 years
Television (TV): 13 years
Years to reach 50 Million
viewers:
But why is social media important to me?
400 million active users

More than 35 million users update their status each day

More than 60 million status updates posted each day

More than 3 billion photos uploaded to the site each month

More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week

More than 1.5 million local businesses have active Pages on Facebook

There are more than 100 million active users currently accessing Facebook through their mobile devices.

People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.

Facebook reaches 133 million
unique visitors in the US,
surpassing Yahoo.com’s 132 million. 
-- http://thenextweb.com
At current rates, Facebook will have more than
1 billion users by 2011. (Gartner)
My organization doesn't use
or need social media...
Dr. Peter Coffee
Director of Platform Development
SalesForce.com
"Cloud computing" isn't coming... it's here.
Between 2008 and 2013,
cloud-based computing services
are forecast to grow from 
$0.66 billion to $6.8 billion
for a compound annual growth rate
(CAGR) of 59.5%.
PC hardware can account for as much as 50% of the total IT capital budget.
Virtualization is making underlying hardware (and its ownership) nonstrategic.
Gartner predicts by 2012, 20%
of businesses will own no IT assets.
Younger employees in the workforce are demanding more control and choice of their PCs.
Today, 18% to 24% of employees in large enterprises run their personal desktop and notebook systems on corporate networks.
For midsize enterprises (MSEs), the percentage is nearly 40%.
... and over 3 billion of the world's adult population will be able to transact electronically via mobile or Internet technology (Gartner).

By 2014, there will be a 90% mobile penetration rate and 6.5 billion mobile connections.
By 2013, mobile phones will overtake PCs
as the most common Web access device worldwide.
The combined installed base of smartphones
and browser-equipped phones will exceed 1.82 billion units,
as compared to 1.78 Billion personal computers
With all of these points of access information how do I find what what's important to me? 
Expect delivery of a hyperpersonalized experience across any session.
Whereas search provides the "key" to organizing information and services for the Web, context will be the "key" the user experience.
If I know things about you like:
location
presence
behavior
social attributes
and other environmental information
I understand the context in which to deliver relevant & useful information at the point of need.
remember...
... or does it?
... we all depend on information.
Some Take-aways:
Consider the entitlement-factor
With an information explosion
relevancy is defined by context
Information management has to shift
from control-driven to community-driven
?
But with the explosion and fragmentation of the amount of information, how do I effectively manaage it?
Content doesn’t exist if it is not accessible, and if it's too accessible it's a risk.
THANK YOU
ken stewart

owner, changeforge
864.916.9536
http://changeforge.com
twitter: @changeforge

board member
managed print services association
http://yourmpsa.org