the library 2.0
process
toolkit
Community Development processes

new (& old) ways to engage people in the Face-to-Face World
Web 2.0 technologies

a new level of interactivity
in the Virtual World
New Technologies

+ Process Toolkits

= Improved Library Service
traditional
planning
Requirements
Analysis & design
Initial Planning
Deployment
iterative
planning
Iterations of:
Requirements
Analysis & design
Implementation
Testing
Evaluation
Initial Planning
Deployment
customer-focussed
planning
Iterations of:
Requirements
Analysis & design
Implementation
Testing
Evaluation
Initial Planning
Deployment
Customers,
"Community"
community development
planning
Engaged during Iterations of:
Requirements
Analysis & design
Implementation
Testing
Evaluation
Initial Planning
Deployment
Customers,
"Community"
"Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand."

- Shevlin
Customer engagement
Customer engagement
Ghuneim's typology of engagement
Adoption - bookmarking, tagging

Collaborative Filtering - rating, voting, commenting, endorsing

Content Creation - blogging, podcasting, mash-ups
Social - networking, adding friends, create a fan community
Low


Medium


High
David Wilcox's
ladder of
participation
information
consultation
acting together
deciding together
supporting independent community interests
Community Development
The key purpose of community development work is collectively to bring about social change and justice, by working with communities to:

identify their needs, opportunities, rights and responsibilities
plan, organise and take action
evaluate the effectiveness and impact of the action 

…all in ways which challenge oppressions and tackle inequalities.
The Library Develops
With Its Community
1. Red Deer, AB 
2. Waterloo, ON
3. Guelph, ON
4. Kingston, ON
5. Kelowna, BC 
6. Maple Ridge, BC
7. Grande Prairie, AB
8. London, ON
9. Calgary, AB
10. Langley, BC
Red Deer:
a proxy city
process
toolkit
community development
appreciative
inquiry
user-centred
(responsive) design
action research
community
engagement
Rapid Application Development - dynamic gathering of requirements
Joint Application Development - voice of the customer
Agile software development - miniature project
Lean sofware development - minimalist solutions
Extreme Programming - quick spirals of new requirements
Scrum - team "sprints" in short iterations

Meatball programming - the M*A*S*H model
Rapid Application Development
Working Together project
www.librariesincommunities.ca/
resources
presentation designed
using tools from
www.prezi.com
for more
information
Dean Frey, Director
Red Deer Public Library
dfrey@rdpl.org
403-342-9102
www.rdpl.org
twitter.com/rdpl
RDPL on facebook.com
Read
Paulo Freire's
Pedagogy of the Oppressed
(Penguin, 1972).
web 2.0
process
toolkit
continuous beta
open source
culture
crowdsourcing
rapid application development
pretty good
practices
Processes from the
worlds of
Education
Sociology
Economics
Marketing
Software development
The web world
community surveys,
needs assessment
  & focus groups
....
alpha testing
beta testing
rdpl projects
Election
Forum
Red Deer Advocate - Oct 03 2007
Election blog attacks anger Dawson
By ANDREA MILLER Advocate staff
Mayoralty candidate Jeffrey Dawson is accusing rival Morris Flewwelling of pestering him with annoying comments on his election blog.

But Flewwelling denies he had anything to do with posting the anonymous remarks.
Dawson said he was forced to block further comments on his blog at www.electionforum.ca on Tuesday because of the nuisance.Dawson said he received about 50 troublesome comments and questions, most in the last few days.

Some were seen as a personal attack.
Red Deer Advocate - Oct 17 2007
“Stability” wins

By LANA MICHELIN Advocate staff 
In a race pitched as “change versus the status quo,” Red Deer voters chose to give the mayor they know - incumbent Morris Flewwelling - a second term in office.   Flewwelling handily won another three years as mayor on Monday with 7,019 votes compared with the 5,704 votes garnered by his closest rival, former city councillor and businessman Jeffrey Dawson. …
Flewwelling believes that Dawson, who accused Flewwelling of tampering with his online blog during the campaign, was seen as being too aggressive and confrontational. 
“People don’t buy into that. The old hockey stick across the nose approach does not work.”
rdpl projects
artsparks
action research
http://cadres.pepperdine.edu/ccar/define.html
appreciative inquiry
http://cadres.pepperdine.edu/ccar/define.html
rdpl projects
appreciative
inquiry
rdpl projects
rediscover
green
http://www.electionforum.ca
http://www.artsparks.org
http://www.rdpl.org/rediscovergreen
rdpl projects
Web 2.0
http://www.cbc.ca/news/background/census/marketing.html
http://www.environicsanalytics.ca
philosophy master
The way you speak?
philosophy master
Decidedly.
philosophy master
Prose.
philosophy master
Most clearly.
monsier Jourdain
Yes?
monsier Jourdain
It's prose?
monsier Jourdain
Oh, really?  So when I say: “Nicole bring me my slippers and fetch me my nightcap,” is that prose?
monsier Jourdain
Well, what do you know about that. These forty years now, I've been speaking in prose without knowing it. How grateful am I to you for teaching me that.
http://twitter.com/rdpl
Search for "rdpl" on facebook.com
philosophy master
So, libraries & community development?
monsier Jourdain
I get the analogy.
moliere's
le bourgeois
gentihomme
Timothy Mooney’s translation of Moliere’s Le Bourgeois Gentilhomme - www.moliere-in-english.com/bourgeois.html
Paulo
Freire
“Knowledge emerges only through invention and re-invention, through the restless, impatient, continuing, hopeful inquiry human beings pursue in the world, with the world, and with each other.”
The 
restless, 
impatient, 
continuing, 
hopeful 
Library
"...the creative practice of appropriation and free sharing of found and created content."
"...commons-based peer production."

People will create significant common value voluntarily, and outside the market sphere. (Rheingold)
open source culture
complex & ambiguous
loosely-coupled
There are common elements in these Pretty Good Practices: boldness, speed, simplicity, and honesty.
pretty good practices
http://appliedclinicaltrialsonline.findpharma.com/appliedclinicaltrials/Drug+Development/Pretty-Good-Processes/ArticleStandard/Article/detail/135835
“Sometimes it takes you a little while to realize what you did unconsciously, and then you can begin to do it purposely, and then it makes working very much simpler.”

- Howard Hawks to Peter Bogdanovich, “The Cinema of Howard Hawks”,
“The main idea was to try and make every scene fun to look at….”

- Howard Hawks, on “The Big Sleep”
Howard Hawks
CLA Poster Presentation, Montreal, 2009
Cynthia Belanger & Tatiana Poliakevitch
http://www.rdpl.org/images/CLA poster.jpg
"The Library will achieve success in ways that traditional social development agencies are unable to because the Library is seen as positive and available to the whole community.  The Library's mandate is not conceptually charged with a focus on problems or risk factors.  Its reach and ability to be wholly inclusive is enhanced by this factor."

City of Red Deer Manager, in a letter of
support for RDPL
the public library's
competitive advantage
Marketing approach that's open to new kinds of community connections
"Community is a new channel for business."
Community Manager
Social Media ROI
community 2.0
http://www.communitystrategist.net/community-information/resources
Whatever you call this blend of craft and community, one of the most important challenges posed by the real-time, ubiquitous, wireless, always-on, often alienating interwebs are the skills required for the use of media to be productive and to foster authentic interpersonal connection, rather than waste of time and attention on phony, banal, alienated pseudo-communication. Know-how is where the difference lies.
howard rheingold
http://www.sfgate.com/cgi-bin/blogs/rheingold/detail?entry_id=39948
"People do complicated things together."
http://freesouls.cc/essays/03-howard-rheingold-participative-pedagogy-for-a-literacy-of-literacies.html
- Howard Rheingold's 5 words that represent "the essence of Homo Sapiens"
"To deal with the new complexity of contemporary life we need to re-introduce the human into the design of systems. We must put the soul back into the system."
http://freesouls.cc/essays/06-yochai-benkler-complexity-and-humanity.html
- Yochai Benkler, "Complexity and Humanity"
The Wealth of Networks: How Social Production Transforms Markets and Freedom
http://www.benkler.org/wonchapters.html
http://rheingold.com/
Yochai Benkler
Howard Rheingold
http://www.cdx.org.uk/what-is-community-development
http://www.partnerships.org.uk/guide/ideas.htm
It's not just about knowing how. It's about knowing how and knowing who and knowing who knows who knows what.
beta