Because some Problems are tougher than others
Build your capability
We are different
We use a human centred design approach to help humans connect with organisations through innovative & meaningful products, services & experiences.
Traditional consultancies believe that it is possible to analytically solve tough problems, develop a program of work and release the benefits. This sort of approach works well for problems in the mechanical world where a correct answer exists. 
However real problems, the type that keep us up at night tend, complex, chaotic, “wicked" problems with some or all of the following types of complexity* don’t often yield to such direct attacks.
Problems are dynamically complex when cause and effect are distant in time and space. 
Example, sending people on a 
training course may improve 
their capability at work but 
the benefits to the organisation 
are likely to be realised over a 
period of months or years and 
perhaps in a different team or 
company.
Tough Problems are Dynamic + Social + Generative
Problems are socially complex if 
the people involved have different assumptions, beliefs, values and objectives. 
Example, bureaucrats that grew 
up in the suburbs of Sydney might 
find it hard to understand the social dynamics of aboriginal tribes and therefore fail if they develop reconciliation strategies from an office in Canberra.
Problems are generatively complex when the future is unfamiliar and unpredictable. 
Example: your company is merged with another company and it is unclear who you will be working for, what you will be doing and which building you will be doing it in in six months time. 

Source: Solving Tough Problems - Adam Kahane 2004.
toughproblem
Innovative Strategy & Design
We build our understanding of your organization by watching, asking questions & listening to people while we help them invent better futures for their organisations and themselves.
We get people talking and draw pictures that help you think.
Unlike other top tier consultancies we believe that the answer is in the room our goal is to facilitate your team’s natural intelligence and focus it into solutions that help you move from Problem to Performance.
We use “design thinking” for strategy development so you can design a strategy that is unique to your organisation.
We believe that simple solutions live on the other side of complexity, we like to spend time out in the field with your customers and front line people to ensure we understand their reality. 
We sythesise your intent with the reality on the ground to help you develop concrete plans and actions. 
We don’t turn up with intellectual 25 year olds, each of us has between 10 & 30 years of diverse experience.
If we could first agree where we are and where we are going we would be better able to judge what to do and how to do it
Abraham Lincoln, 1858
Abraham Lincoln, describes a fundamental human mechanism for understanding complex problems that is as relevant to organizations now as it was to the American people then. 
Our A two B Strategic Dialogue approach is built on the same foundations.
We can coach you, train you or do design with you. We have a suite of professional design training courses that can take you from design novice to design practitioner, these include;

Strategic Dialogue using the ‘AtwoB‘ model 
Design Thinking for innovation – ‘Problem 2 PerformanceTM‘
Dynamic Customer Immersion Research techniques
Customer Experience mapping techniques
Customer discovery through rapid prototyping
Who are we
Peter has vast experience helping teams use design thinking to their advantage. Both as a designexecutive at an ASX Top 20 company and as an owner of three diverse businesses. His practical, straightforward approach has helped to demystify the design process and make its philosophy and application accessible to more than 1000 people over the years.

“Peter Vozvoteca is a pioneer at the coalface entitled to stand and claim his position in the Australian Design Thinking community”

0401 69 44 88
peter.vozvoteca@toughproblem.com.au
Peter Vozvoteca
Paul Lynch
Paul Moynagh
Engaging the whole brain to solve problems
Thinking beyond economic outcomes
Questioning through Conversation
Seeing through amateur eyes
Value not time
Not doing evil
We believe in
Releasing the potential of humans & organisations through dialogue & design
Human 
Design
Delivery
Design is a process for purposefully delivering innovation in products, services and experiences. It is a way of thinking, a set of cognitive skills, methods, tools and techniques that defines problems, discovers solutions and makes them real. It results in objects, systems or services that work aesthetically, functionally and commercially, improving peoples lives and making the smallest possible impact on the planet.
Paul has over 10 years experience as a consultant and leader in Financial Services, Mining, Manufacturing & Technology. His  innovative approach and broad skill set in strategy, innovation, operations management, organizational capability & process improvement helps clients see problems clearly, he then builds human capability by working with people to design solutions and deliver results.

Paul is a Certified Master Coach and has a B. Tech in Product Development (hons) and an M.Tech in Quality (hons).

0431 74 84 94
paul.moynagh@toughproblem.com.au
Paul was previously Executive General Manager responsible for the  Integration of SUNCORP and PROMINA, a merger valued at over $7 billion. His team delivered over $350 million in benefits ahead of time. He is known and respected for “getting the job done” and has a reputation for delivery and managing complex issues.

Paul brings a pragmatic Executive approach to solving your toughest problems, with a wealth of experience in leadership, continuous improvement, P&L accountability and balancing short term tactical, with long term strategic decisions.

0417 209 371
paul.lynch@toughproblem.com.au
Strategy
intent
insight
invent
iterate
introduce
A
A. Where we are now
What is our current warts and all reality? How do we look through different lenses? SWOT? PESTEL?



7S? Operating Model? The Customer’s lens? Other Models? 
What is our key challenge?
T: What to do - our key strategic themes, what do we have to be great at to get from A to B?
W: How to do it - what work, projects and BAU, do we need to do to build our themes?
O: How should we organise ourselves and this work so that it gets done?
B
B. Where we are going
What does the future look like? What is our vision? What will we be known for?
What will our stakeholders say, feel, do and what meaning will we create for them?
How will we measure success when we get there?
The best strategies and ideas are no use to anyone if they don't get delivered. Hard nosed but agile execution, aligned with strategic direction and design empathy are needed to ensure innovative ideas turn into commercial outcomes that make sense for your organisation.
5i's of design
t
w
o
Strategic Dialogue
Our 5i's of design offer a coherant, proven approach to delivering innovative customer value
Our Strategic Dialogue approach enables groups of people to develop an actionable strategic roadmap to get from their current reality to an exciting, preferred future
good design requires strong executive intent throughout. Usually this means that solving the "Problem" is important to the organisation's strategy.
the DNA of innovative solutions comes from insights released through immersion in the problem. This often means spending time getting a deep understanding of customers/users and their lives as well as the business constraints inherrant in the project
invention starts happening naturally as 
we build an understanding of the problem. Capture as many hypothesis solutions to the problem as you can before testing them with prototypes
Promising ideas should be built into prototypes to test with customers. Insights gained through prototyping drive back through invention to create better solutions and more robust 
outcomes for the business
Develop a Strategy
Through our experience and our work with other designers we’ve developed the A two B Strategic Dialogue methodology to bring clarity to tough problems. 
We have used A two B’s to facilitate the strategic planning process in a variety of organisations. It’s also proved extremely effective for clarifying intent and agreeing on an approach throughout innovation and design projects.
Help you innovate
Solve a Tough Problem
The 2007 global innovation 1000 study established that companies who aligned their innovation efforts to their strategy, used a rigorous innovation process and who involved the customer throughout this process had much higher returns from the dollars they spent on innovation than their less successful peers.
Our team has deep experience throughout these three key areas and have both designed and delivered our own products and services as entrepreneurs and helped people in large organisations to do the same.
Fresh Thinking for Strategy, Design & Delivery
We work with organisations to help them solve their toughest problems. Our approach is collaborative, engaging and extremely effective at creating strategically aligned, innovative organisations that customers love doing business with.
Our combination of strategy, solution design & hard nosed delivery is uniquely positioned to help you and your team identify tough problems, develop a clear and exciting strategy to solve them, design solutions that are financially viable, technically feasible and humanly desirable then make sure these solutions and their benefits are delivered.
Contact us to start a conversation
paul.moynagh@toughproblem.com.au
0431 74 84 94
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www.toughproblem.com.au