Distinctiveness between sectors in UK
PRIVATE SECTOR
PUBLIC SECTOR
THIRD SECTOR
NHS - accountable for everything they do
Profit driven and accountable to Board of Directors
Making money for cause AND raising awareness
Internal competitive strategy - different trusts
Competitive strategy is differentiation against other charities
Cost or differentiation strategy - choice
sustainable, lots of bureaucracy
more opportunities and benefits for staff
Raising awareness
Government funded - open to scrutiny
shareholders company - listed on stock market
non-profit - prove public benefit
expectation of value for money
purpose is market share and growth
make a difference
justify what they do to Government
justify what they do to owners - autonomy
justify what they do to stakeholders