7 Ways to Share Effectively

& Use Social Media Content to Support Your Cause Link to Prezi: bit.ly/7waystoshare by @WillColey 6. Be creative in "capturing content" Photo by ttom_thgwid via Flickr CC Contact @WillColey will@aquifermedia.com Image via Microsoft Office Clipart Image via Microsoft clip art 1. Remember Why You're Sharing Online (i.e. Goals) Lift up stories of organization's work & community Foster more awareness, conversations & action around issues organization works on Promote the work of mediamakers so they make more media on your issue Over time, build trust with - Communities we serve - Donors and Supporters - "The Public" / "Moveable Middle" - Colleagues/ "The Movement" 2. Listen & monitor for others' stories & news newsfeed 3. "Curate" content 4. Love your mediamakers! Ask permission to share on blogs (but embeddable = permission to share) Give shout-outs to creators (i.e. cite) Offer to help (sources or training) * * * Your content: Share first on blog, then share link to blog post on other social media Others' content: On your blog, share embeddable content. Share LINKS everywhere else. Don't use photos without creator's permission or copy/paste entire text-based content (unless text is excerpt) 5. Make content more "shareable" Always have a visual image (If you don't have one, use Flickr Creative Commons) Write short catchy titles (less than 120 characters) Add value: Comment & be conversational Favor interviews over assignments, i.e. - Google+ Hangouts On Air - Record conference calls Crowdsource (photos, tweets, etc.) Incorporate mediamaking into programs Conclusion: Just do it! Experiment! Image via Microsoft Office Clipart 7 Ways to Share Effectively Remembering goal: If we want broadcast news to cover our issues more, we should send people to their websites to support their advertising revenue & inform their editorial decisions. Image via Microsoft clip art RSS: blogs video audio Mediamakers watch their web traffic! Listserves What to share Your own original content (made by staff & participants) Others' content (made by broadcast media, partners, etc.) 7. Measure and evaluate Google Analytics Facebook Insights What engages the most supporters? NPR Study: What Makes A Story Successful On Facebook? Graphic by Russ Gossett Content = an article, video, audio post, photos bit.ly/npr-local Why Share? 2 Post Frequently Mix it up! Vary types of content you share