B2B Sales and Marketing - Web 3.0 Edition

Created for University of Michigan - Dearborn »
Paul Chambers

Paul Chambers
paulchambers.com
My Amazing 
Family
www.core3solutions.com
Why I love it...
What it is...
Similar Products
Best use for it...
Pricing
Stay organized with sales leads
Dashboarding for real-time insight in to your business
Optional Quickbooks integration to push out invoicing faster
Tons and tons of integrations.
More than just a CRM system - an entire platform for development and more!

salesforce.com
salesforce.com
sugarcrm.com
salesforce.com
salesforce.com
Keeping track of your sales efforts
Instant insight in to your business and sales pipeline
Integrate with your website or other lead sources
prezi.com
quotegine.com
snapengage.com
Questions?
sproutsocial.com
Pricing
Best use for it...
Why we love it...
What
it is...
Similar Products
sproutsocial.com
sproutsocial.com
sproutsocial.com
sproutsocial.com
Keep track of your social media efforts
Measure effectiveness of campaigns
Monitor your brand
Manage and organize social contacts
socialoomph.com
spredfast.com
Helps us plan customers social interactions
Easily find and track conversations happening on the web
Saves time on social media engagement
Why I love it...
What it is...
Similar
Products
Why I love it...
What
it is...
Similar Products
What
it is...
Why I love it...
What
it is...
Similar Products
Pricing
Best use for it...
Pricing
Best use for it...
Pricing
Best use for it...
prezi.com
prezi.com
sliderocket.com
It made creating this presentation super easy!
Online and offline presentation utility.
Fast and intuitive.
Dynamic presentations
Review of timlines or detailed diagrams
Collaborative presentation building
Remote presentations on an iPad
prezi.com
snapengage.com
snapengage.com
snapengage.com
snapengage.com
liveperson.com
Instantly engage with website visitors
Receive transcript of chat after completed
Weekly reporting
Integrate within your website
Track how visitors are using your site
Close more sales through immediate question answering
quotegine.com
quotegine.com
quotegine.com
quotegine.com
bidsketch.com
proposable.com
Creating and delivering sales proposals
Keeping proposal content consistent
Staying organized
No more random terms and conditions
Fast and simple to use
Proposal analytics - see what your prospect is interested in
Find me at paulchambers.com
B2B - Sales, Marketing, and the Web
A Personal History
And now...?
Website
PPC
SEO
Social Media
SMS
Apps
Mobile
Blogs
Link Building
Deal Sites
What is
important? 
Mobile Marketing
The next frontier.
Top 5 B2B
Web Apps
The next frontier...
Mobile!
B2B
Marketing
Myths
Myth 1: If you build it, they will come.
FALSE!

Visitors simply will not show up to your website, Like you on Facebook, or follow you on Twitter simply because you are there. You must have a sound strategy behind it.
Myth 2: Email marketing is a waste of time.
FALSE!

When done right with proper targeting, relevant content, and re-marketing, email marketing can be extremely effective and have significant ROI. 
Myth 3: Social media is a waste of time.
FALSE!

For B2B marketing, social media can be completely effective.  From SEO to brand building, social media is a trusted source for purchase decisions and product opinions.

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