offline &online exhibitions and sales
profit goes to charity for the education of poor children in Indonesia
target: various neglected orphanages and elementary schools — that are in poor condition and almost never get any significant donation.
Sketch4Ed
sustainable model instead of one-time event
simultaneously promotes arts & Indonesian beauty (tourism & culture)
orphanages/schools can be involved in the project -- poor children not as object of 'pity' but they are part of the solution 
taking benefit of the rise of social media/networking environment
www.public.asu.edu/~mlim4/sketchED.html
sketching for education
you can also get 5'x7' and 8'x10' prints of these sketches & various other sketches
at: http://merlyna.etsy.com
photos by Imazahra
Example of targeted orphanages
photos by Srisariningdiyah
Example of targeted elementary schools