Burning not so Bright?
Can we really look the tiger in the eye...
Feared...
Loved.
Tiger, tiger
One of the world's 
most powerful predators...
That many would love to embrace.
Mrs Indira Gandhi, 
then Prime Minister of India, 
with a tiger cub 
on her 50th birthday. 
Mrs Gandhi, set up 
a special task force 
to plan India's 
Tiger Project, 
which was launched 
on 1 April 1973. India
No other animal on this planet 
can bring such a nerve-tingling range  
of emotions and reactions
to our minds.
Yet one that we are rapidly & relentlessy 
driving to extinction 
in the wild.
that put tigers in their logos, in their literature or on their products...
To all those companies 
To those entire nations 
who assign the qualities of a tiger to their laudable efforts

To those of us
who have at some time or other
pinned images of this true king of nature to our walls...
The scientists tell us we have arrived at a TIPPING POINT.
Is their last refuge outside of zoos
going to be on our letter heads, 
in our poems & songs  
and on our childrens' bedroom walls?
and confess that we admired everything about it
 ...except its existence?  
NOW is the time 
where WE decide their fate.
(c) Uros Kovandzic / iStockphoto
There are now more tigers in US zoos  than there are in the wild

In 2002-2003 there were around 6,000 tigers. 
Up to 70 tiger traps are recovered EACH MONTH 
      in some forests of Indonesia alone
In the last 10 years 
      the wild tiger population has fallen 
      by more than 40%
Today, there are as few as 3,200 left in the wild
93% of their historic range has been lost
In all we have lost 3 of the 9 sub-species of tiger 
      in just the last 70 years
A tiger carcass can be sold 
      for as much as US$40,000
panda.org/tigers
WHY?
Already, 17 of the 37 tiger reserves in India
      are either tiger-less... 
      ...or are on the verge of becoming so.
Yet bought for just 
      US$200 from a poacher
By any standard, it is a truly remarkable animal.
Bengali tiger, Madhav Shivpuri National Park, India
© National Geographic Stock/ Michael Nicols / WWF
Female tiger captured by camera trap in Rimbang Baling-Bukit Tigapuluh Corridor, Riau, Indonesia. The picture was taken on 22th July 2009 © WWF-Indonesia / Tiger Survey Team
Portrait of a captive male Siberian tiger (Panthera tigris altaica) © Joel Sartore/National Geographic Stock / WWF International
Tiger (Panthera tigris), Bandhavgarh National Park, India.© Staffan Widstrand / WWF
And revered...
...a sign in the Chinese zodiac 
...a figure in some the world's major faiths
...an emblem for entire countries 
and make millions from tiger tourism
 
- cut down, burnt, built on or replaced by plantations
In all, tigers are poisoned, shot, trapped and snared.

Then skinned, crushed, mixed and poured.