The Future of Magazine Journalism

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Lee Hall

The Future of
Magazine Journalism

Lee Hall, May 4 2010
"Burn the boats"
Portable
Inspiring learning experiences
Transfer deadline day
10,000 visits to blog page
4,200 comments from readers
60,000+ views on students' stories
“It gave me a great insight into how these things actually work,
and made me want to be a journalist more than ever.” Anthony Gair


“The deadline day live blog was a great piece of work. Congratulations to you and
the students on a job well done.” Alan Greenwood, Editor, Scotsman.com
"We will bend over backwards to give University of Sunderland
students real-world experience. We are keen to build a relationship
to benefit your students and our communities." 
Matt Pierce, group publisher Future Publishing
UK magazine audience
Blogosphere - Tavi Gevinson
Tablets and new platforms
Digital is here
Big winners
Community-driven
Desirable
Magazines and Their Websites
By Victor Navasky with Evan Lerner
Columbia Journalism Review
March 2010
"This restructure was the first phase in realising our long-term strategy and is working well. While print remains the engine that drives our
business, we are increasingly
focussing on accelerating the
development of our multi-platform
offerings to our consumers."
IPC media chief executive
Evelyn Webster, April 2010


Way ahead
75,367,795
Time spent consuming traditional media/ month (up from 11 hours 40 minutes six months ago) - YouGov poll commissioned by KPMG, April 2010
Total UK monthly magazine circulation for second half of
2009 (down 2,000 on 2008) www.abc.org.uk
12 hours 13 minutes
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