Exact Meets Magento

275+ Magento Inc. employees 4700+ extensions and growing 100-150 per month 5,000,000 extension downloads 3,000,000+ Magento core downloads 200,000+ live instances Worldwide partners: 144 solution + 8 hosting + 55 community Dutch partners: 21 solution + 1 industry 1.000.000+ community members Number of commercial licenses is not disclosed but "Magento sells more new enterprise class customers in a single month than our Enterprise class competition does in an entire year!" (Magento Inc.) Some stats Open Software License (OSL 3.0) Reciprocal/ copyleft Derivative Works must themselves be licensed under OSL 3.0 Far simpler and less confusing than GPL license I'm a from I help companies increasing I do this through and I work a lot with the e-commerce platform I work at Lets Connect! you can find me as: gxjansen Free & Paid extensions 3rd party integrations "There's an app for that" 60+ specific Dutch extensions Complementary services (Dutch) (Dutch) Payment Extensions Be at the Core of all e-commerce Enabling the Worldwide e-commerce Ecosystem Competition Cost Functionality & ability to customize Introductions Who am I? Q2 2012 Magento Answers Knowledge Base Forum Magento Inc. Documentations Webinars/ screencasts Partners Training 3rd party twitter.com/ask_magento Community Commercial OSL 3.0 -as is- Basic features Commercial License + Costs Waranties & Indemnification Support Extra features Official Dutch Partners Products & Services Similarities Differences Magento Core Basic Features Open Source Development Model Magento Ecosystem incl. Magento Connect _____________________________________________ General information Guido Jansen aka gxjansen Who uses Magento? Magento Projects Functional Design Technical Design Visual Design Implementation Templating Custom functionality Custom integrations Projectmanagement Training Costs Before live After live License Hosting PSP Fulfillment Updates Tech Support Customer support Marketing Optimization Unique visitors / month Orders / month Turnover Shop Management FTE Implementation time Implementation cost Hosting cost License cost > 1.000 > 100 > € 100.000 0.5 - 2.0 6-8 weeks €10,000-€35,000 €150 - €300 nvt > 50.000 > 500 > € 1.000.000 > 5.0 14-16 weeks > €40,000 €600 - €2,000 $14,420.- _____________________________ Numbers from average Magento projects Note: Artikelen Vacatures Events Bedrijvenoverzicht Showcase Multi Website Store Domain Language Currency Channel Marketing Promotions and Tools Analytics and Reporting S arch En ine ptimizati n Site Management Catalog Management Catalog & Product Browsing International Support Checkout Shipping Payment Customer Accounts Order Management All Community features + ... Who should use Magento?* Community versus Commercial _____________________________________________ ___________________________ _________________________ small < 15K none little < 100k company start budget webteam experience turnover medium/large 10-100K dedicated medium/high > 100k Performance What's Magento NOT? ERP CRM CMS Mailingtool BI Holy Grail What makes Magento ? Open Source Development Model Low Development Cost Feature Rich Extendability Ecosystem What is Magento? e-commerce platform Basics Yearly Dutch Magento event 300+ visitors 25+ sessions Next event: May 29-30, 2013 meet-magento.nl dutchento.org twitter.com/dutchento Popular extensions Blog PSP Shipping Templates Language packs Mobile Checkout Admin tools Affiliates Next... Magento.com ism.nl/magento (some) documentation webinars & screencasts Meet Magento events LinkedIn groups official Magento Training (e)books the number one e-commerce system Q&A Is ......... possible with Magento? How is Magento going to help me with .....? Can I go to the toilet now? Which Magento company fits my profile? Where is the beer? Which version should I use? the number one e-commerce system Do Don't Website LinkedIn Group discussions Website evaluations Online One backend, multiple shops API A/B/MVT Batch import/export Several product types Call-center order creation Split fulfillment Layered navigation Product comparison Product reviews Multiple images Multi lingual Multi (automated) currency Repeat orders Recently ordered Order tracking Support for most Payment Providers One-page checkout Guest checkout Multiple addresses per order Multiple shipments per order Free shipping with rules Coupons (very) flexible pricing rules Google sitemap URL rewrites Meta information Google Analytics integration Many reports Pitfalls Underestimating the project Not using (experienced) Magento partners / certified developers Lack of functional design -> delay, more overhead Expecting everything is cheap and easy because of 'open source' Using lot's of extensions Frontend design Hosting environment Magento configuration 9 Tips Maintain upgradeability (don't touch the core!) Use proper hosting Don't use Magento as a CRM/ERP/E-mailmarketing/BI tool Use a default template as base instead of working from scratch Use Timeboxing/SCRUM instead of Fixed Price Don't wait with release until it's perfect, start learning! Use extensions for inspiration, but build your own. Build your Magento network Consult with Guido Product types Simple Virtual Downloadable Grouped Bundle Configurable And if you liked the show, you can place your recommendation on LinkedIn or Twitter :) 4700+ extensions Note: extension quality *in my opinion, on average (B2C) Google Search Volume one company will never need more than one Magento installation New These numbers show what we -on average- encounter in daily practice. Do not look at it the other way around! For example: if you have > 6.0 FTE, this does not mean in any way you cannot work with Community or Professional Edition... Magento Pricelist as of Q2 2012 1 Year 3 Years Add'l Prod License - 1 Year Add'l Prod License - 3 Years Add'l Non-Prod License - 1 Year Add'l Non-Prod License - 3 Years Peak Demand Server - 1 Year $14,420 $38,934 $11,100 $29,970 $3.320 $8.964 $5.545 App Activation Monthly App Subscribtion Yearly App Subscribtion App Re-submission Source code submission $799 $69 $699 $100 $6,995 Intern Extern Projecten http://gui.do/onmagento Presentation & Resources: Go Community Enterprise Mobile Cognitive Psychologist usability persuasion optimization online sales Training ECG Expert Consulting Group Gold Support* * Platinum support = +20% Not in todays show: Magento sales pitch Talk about/ look at code In-depth processes e-commerce in the cloud Introduction to Magento Who uses it? Why use it? What can(t) you do with it? Version differences New functionality In todays show: Vision Mission Advanced ACL Content Staging and Merging Private sales / Limited catalog access Rich Merchandizing Suite CMS+ Automated E-mail Marketing reminders Assisted Shopping Full Page Caching Recurring Payments Customer attributes SOLR Search RMA Functionality Persistent shopping cart Minimum advertised price Mobile HTML5 Backup & Rollback Multiple Wishlists Customer Group Pricing Add to Cart by SKU European Union VAT-ID Validation Expanded Rule-based Product Relations Auto-generation of Coupon Codes EU Cookie Restriction Captcha Visitor Segmentation Layered Navigation Pricing Enhancement start with e-commerce Vragen? Waarom zijn jullie hier?