Beta
The alpha version
Jeff Jarvis
Le mieux est l'ennemi du vien
—Voltaire
The best is the enemy of the good
The myth of perfection
No longer prisoners to our means of production & distribution
(There were no second chances)
Vestiges of the industrial age
End of mass production, distribution, marketing
(No more one size fits all)
Process over product
(Openness leads to collaboration)
The wages of perfection
Detroit
(Deaf companies)
Journalism
(Pefection=objectivity)
Hollywood
(Our way is the right way)
Marketing
(Selling perfection)
Fashion
(From on high)
Government
(No license to fail)
Education
(Only one right answer)
Religion
(Don't go there)
Betas as PR, marketing, relationship building
When customers take control
Openness breeds generosity
Baking the beta
(How done is done?)
Beta-think
Confessing is good for the product
(Errors enhance credibility)
Beta management 
Betas are simpler

Betas are faster

Service: Zappos
Beta Nation
Fashion: Zara
Autos: Local Motors

Life is a beta:
Careers, marriages, kids
Technology: Google
News: Gawker
(and cable news)
Entertainment: jazz,
Television Without Pity
Advertising: Zappos
What
Should
Jarvis
Do?
 
Publicness

Rebuilding

Process