Join the Human Race
The Offering
Search for races
Join races
Run races by any means 
Challenge friends by twitter or facebook
Organise events
Set routes
Set rules
Set prizes
Search events
Invite iracers

Mobile Application
Set the challenge
Take the challenge
Web Portal
Demonstration
Business model
Commission on Entry Fees

Secondary Revenue
Advertising, White Label, Premium Services, Download fee


Competition
Map my run
No sharing until after event
No organised competition
Focussed on individual runners

Foursquare
Social, location based 

Bragster
Viral issuing of challenges

Marketing
Target users of location based services on iphone (foursquare);

Create buzz on twitter, facebook;

Use foursquare users as beta group and proof of concept with city events;

Viral growth is built into the app;

Launch events: Round the world relay (pass torch, like current BBC show, possible large sponsor);

Possible events
Kisschase: circular pubcrawl – single girls and guys move in opposite directions
High stakes challenge (city bankers)
Easter Egg Hunt (moving or many waypoints over 24hrs, collect as many as possible)
Piggyback existing race (marathon)
General flashmob event
Relays for causes around cities
Relays spelling out corporate/charity names
Relays around the world (Olympic Torch)
Themed events, photo uploads
Trainers vs tyres
Road vs Rail (topgear)
London to Brighton
Various pub/café/shop crawls – starbucks relay
Paris to Peking
Monopoly
Route geo-caching

Initial Events
Kisschase




Starbucks relay


Circular pubcrawl – single girls and guys move in opposite directions
Daytime aimed at foursquare users
Next Features
Relay virtual token/batton
More mobile platforms supported
Track iracers on the web portal

Next Steps
Follow us (@iRaceU)
FB Fan Page
Bit.ly/iRaceU
Sign up for free release
Java app this week


Leading to...
Monopoly Race
London, New York, San Francisco, Sydney

Around The World Relay Challenge
Questions ?
Launch Strategy
Pre release hype
Targeted virals

Limited beta
Test Events

Showpiece launch event