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SEO2.0
SEO2.0
What is it?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO 1.0
On Page
Off Page
Resources
<meta name "title" content="The most important tag"
Maintain singular focus for each page
RELEVANT inbound links
Google SEO guide pdf
www.internetconsultantsgroup.co.uk/googleguide.pdf
Business Link (all past SEO seminars)
www.businesslinkwessex.co.uk
www.seomoz.org
SEO 2.0
The internet is open!
You can't build a wall around your business
There is no place to hide
What are the Benefits?
www.touchgraph.com/TGGoogleBrowser.html
Before you Start...
Basics first
Create your profiles
Develop a 2.0 mindset!
Be interesting
Build reputation / trust
Remember the 3 E's
Become a platform for your community
Social Networking
Research / join / form groups
Develop pages
Business Networking
Blogging
Types
Content
Microblogging
www.chrisbrogan.com/50-ideas-on-using-twitter-for-business
www.feedforall.com
Video /
Photo Sharing
Summary
Build your process
Think 'community'
Don't be too commercial
Think long term
Be careful how you tackle SEO 2.0
Thanks for listening
Share your experiences
/ Any Questions?
SEO 2.0
Nick Stocks & Charles Ward
from Internet Consultants Group
Content
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seo2.0
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