Searching Through Apps: Moving from Destination to a Utility

My presentation from Search Insider Summit, Captiva Island, April 15 2010. #mpsis Matt Kain @mattkdecide matt.kain(at)thesearchagency.com »
Matt Kain

Smart people...
Steve Jobs
John Battelle
Gord Hotchkiss
Mobile changes everything
Now
Nearby
Specific
What's next?
What's a marketer to do?

Data
Method of organization
Interface
User
Components of Search
Desktop search does not work on mobile
Apps present a shift in user behavior
How should marketers respond?
The One Minute Version
Matt Kain
Chief Revenue Officer, The Search Agency
@mattkdecide
Searching Through Apps:
Moving from Destination to a Utility
The "Meta-App"
Understand where your customers are
Be part of the content
Advertise around the content
Publish your own content 
Own the interface

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