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Snap Fitness Marketing Plan

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by Andrew Schroeder on 9 May 2013

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Transcript of Snap Fitness Marketing Plan

By Andrew Schroeder Snap Fitness Marketing Plan The Product Who do we target? Strengths & Weaknesses Competition Opportunities & Threats Position 24 hour access to the facility
Top of the line exercise equipment
A clean, safe, and friendly workout environment
A convenient and easily accessible location
Personal training
Tanning
Individualized fitness website
Access to knowledgeable staff with a degree in exercise science and nutrition
Ability to use over 1,400 gyms S: O: Anytime Fitness
Blast Fitness
Planet Fitness Both men and women, married or single
Ages 30 to 50
Middle class
Work and family oriented
Health minded individuals (or hope to be)
Local
"On-the-go" lifestyle W: Competitive rates
Straightforward membership policies
Social environment
Educated staff Size of the club
Limited staff hours
Personal trainer turnover Industry growth
Consistent trainers
Bus line market penetration
Additional profit centers T: Entrance of more competition
Big box, low cost gyms increasing
Employers building in-house gyms WAC
YMCA
Princeton Club Xperience Fitness Snap Fitness has positioned itself as being the premiere choice for a convenient and cost-effective exercise facility in the Wauwatosa community. This position is maintained by keeping a clean and friendly atmosphere, their no frills policies, and helpful staff. Promotions and tactics Corporate
Brand integrity

Regional
Co-op

Local
Guerilla marketing Questions?
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