All Aboard The Cluetrain
FINALSITE UNIVERSITY 2009
DAVID WILLOWS
Director of External Relations, International School of Brussels, Belgium 
"Telling the story of ISB and helping others find their place in this story"
Why are you here?
Maintaining and developing the school's educational brand and reputation
of delegates attend conferences for the purpose of seeing friends and meeting new people.
80%
PhD Philosophy
Advisor to the Bishop of London
Writer
Blogger and Storyteller
Mental Health Chaplain
European Project Manager on Sustainable Energy
European Association of Communication Directors
University Lecturer
Grade 4 teacher
Let's make some new friends!
4 compontents of friendmaking
Conversation
Trust
Listening
Story
Friendmaking=Brandmaking
Important:
Indiginous to the island that bears the name: United Kingdom
Companies only figured this out a few years ago
"Markets are nothing more than conversations… Our only hope is to talk."

The Cluetrain Manifesto
The End of Business As Usual
Trust
Conversation
Listening
Story
What transformative stories of learning are you telling?
What kinds of conversations are you having with your customers? 
How are you listening to them?
Do they trust you?
Editor and Founder, Journal of Innovative Teaching
David Willows wants to be your friend!
Born in 1970
Don't talk to me!  Don't ask any questions!
We would never introduce ourselves like that, would we?
we are all on a journey...
Attraction
Recruitment
Engagement
Induction
Retention
Release
Want to keep the conversation going?
www.twitter.com/davidwillows

willowsd@isb.be

http://davidwillows.squarespace.com
The new reality
Me and My Story
Thank you