Brad J Ward (@bradjward)
BlueFuego, Inc.

Past
Present
Future
"Computers are about trying to
murder you in a lake."
- Michael Scott
"Computers in the future may weigh no more than 1.5 tons." -- Popular Mechanics, forecasting the relentless march of science, 1949
"640K ought to be enough for anybody."
- Bill Gates, 1981
"There is no reason anyone would want a computer in their home." -
Ken Olson, President, Digital Equipment Corp., 1977
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
- John M. Richardson, Jr.
“I think there is a world market for maybe five computers.”
- Thomas Watson, chairman of IBM, 1943
As marketers, we need to look at what's coming
and be prepared for the next thing.
Marketing in the 70's/80's
Newspapers and Magazines
Telephone Calls
Direct Mailing
Billboards/Radio/TV
Door to Door



Marketing in the 90's
More of the same methods
.com / .edu sites begin forming
Banner Ads, CPC/CPM 
Word of Mouth continues


shift
Marketing in early 2000's
online applications
Email Marketing
'Viral Marketing'
Banner Ads
Broadcasting 
A Message

"web 1.0"
Social Web Explosion
MySpace (2003)
Flickr (2004)
Facebook (2004)
YouTube (2005)
Twitter (2006)
Google Apps for Education (2006)
Facebook Pages (2007)
iTunes U (2007)
Zinch.com (2007)

Marketing in the last 12 months
Email campaigns continue
Mobile Marketing (SMS)
Implementation of social web tools
Twitter explodes
Facebook Passes MySpace
YouTube EDU / iTunes U 


'The Big 6'
Facebook
Flickr
LinkedIn
MySpace
Twitter
YouTube
From @andrewmeyers - Hope College
Opportunities all around.
'Old' Media is a great way to promote
your 'New' Media efforts.
Legwork.
As marketing becomes more complex,
many will have a harder time keeping up.

Technology is the main accelerant.
"If you work in admissions, you are a salesperson. If you have a problem with that, you should get another job."
Brian Niles, CEO, TargetX
information overload.
Cloud Computing.
QR Codes and
Mobile Marketing
WIIFM?
Stats
If Facebook was a country, it'd be the 3rd largest 
behind India and China.
Social Media
Community and
Connection
Back to the basics.
1:1 Marketing
'Narrowcasting'
"We no longer search for news... news finds us."
"We no longer search for schools... schools find us."
Internal Factors
"“There is a bias toward reflection and not a bias toward action”.

- Tom Hayes, Delphi study of the future of marketing of higher education (2006)
"Students and parents will place more emphasis on value, owing to the rapidly escalating prices of higher education. They will ask what they get for their money and why they should pay for a private education over the less expensive public one."
"The slow nature of decision making and change within the area of higher education is the cause for frustration.
[...]
For many, the next five years focus on understanding and implementation of the total scope of marketing."
How do you crush it in the next 3 years?
Just sell it.
Look past competitors.
Build relationships.
Empower and decentralize.
Think 'Lifecycle Marketing'.
Care.
Be flexible and adapt as needed.
Let's Talk!!!
Brad J Ward
Chief Explosion Officer, BlueFuego, Inc.
brad@bluefuego.com
@bradjward on twitter
http://facebook.com/bluefuego
Integrating the Social Web into
your Marketing Strategy
Integration
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We spend 11,416 years per day on Facebook.
20 hours of video uploaded per minute
(200 days during this workshop)

80% is 'amateur content'

1,000,000,000 videos watched daily.
2,000,000 tweets a day

Fastest growing social network (***)

The social media darling of 2009
Why the emphasis on Facebook?
Facebook's Recent
Advancements
(more at http://bluefuego.com/research)
Times the word 'Internet' is mentioned = Zero.