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What Do the Data Say? Tweets Into Action

Turn tweets into action by looking at Analytics and making data actionable.
by George Weiner on 17 July 2014

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Transcript of What Do the Data Say? Tweets Into Action

What do the data say?
Gather
Analyze
Act
Photos
Gather Data
Google
photos@mycharity.org
Mail Box or
Flickr
Teens For Jeans
#Hashtag Reporting
by @georgecaweiner
What does the data say?
Data > Gut
Rider + Elephant
Partner Evaluation
Process
What do the data say?
Why we fail...
Content Evaluation
Me
Why I love Google
Google.com/analytics
@handle reporting
4 Sins of Data Analysis
Never being surprised
Not looking for bright spots
Measure the delta
No goal
Turning Tweets into Action
@DanZarella
Message
Flow
Twitter Traffic
Feedback loop
Traffic Goals
Triggers
Weekly Report
See the full transcript