Social Media Revolution 2 - The Growth of Social Media 
based on the book Socialnomics by Eric Qualman
Social Media 201
Presented by Lucy Subhasiriwatana and Alec Schraegle 
Social Media 101 - Quick refresh
Definition
Word of Mouth Marketing
Platforms
Marketing plan
Measurement




What have we done since then?
What has worked?
What has not worked?
201 - What will we discuss?

Strategy Statement
Time frames and time management
Tactics




What is your strategy?
Target leisure and business travelers both online and through contacts at hotel and motivate them to engage with the hotel  through one or several social media tools by posting credible and newsworthy content on  a weekly basis and asking the audience to respond. 
Timeframes and Time Management:
How often?
By who?
201 Tools and Tactics
Platforms
Resources
Blogs
Enhance/Measure Facebook
Twitter 
Video







A good analogy by David Meerman Scott:
"Think of social media as a cocktail party. While mingling, we tend to tune out the chatty Cathys, the braggarts and the Debbie Downers, and we don’t even notice the quiet shy guy in the corner. We’re drawn to passionate people who think before they speak and say things relevant to us. How often should you issue updates? As often as you have something interesting and relevant to share with your primary audience of guests and prospective guests, and not a peep or tweet more. That disqualifies photos from drunken staff parties and birth announcements from housekeeping. Unless someone had octuplets 





Questions?