Successful
Online 
Fundraising
Measurement
Engagement
Technology
roles you can play
don't invent a wheel
what to say
when to say it
same old same old
support
the expert
news
cause related
event specific
$ - status & progress
cause - status & progress
something to share

http://bit.ly/exampletweets
Jay McCormack
Advanced Solutions International
iMIS

www.friendraising.com.au
facebook
twitter
blogs
delicious
yahoo answers
forums
digg
wordpress
rss
Creators
Critics
Collectors
Joiners
Spectators
Inactives
6 Type of Interactions
Blog : Video : Audio : Articles
Comment : Rate : Rank : Answer
RSS : Tag : Organisation : Classify
Social Networking : Maintain Profile : Update Status
Read : Watch
friendraising
WEB 1.0
Easy to find
Online and Instant
No Popups
Payment options up front
Phone number for problems
Only ask for the basics


Startup
Planning & Development
Training
Ongoing
Costs
Platform
Monitoring Service
Support
Content Production (time)
Review and Direction
Benefits
Advertising value (eyeballs)
PR value (press from the content)
Word-of-mouth value (referrals from high profile realestate)
Support value (savings from info on blog)
Research value (donor insight)
hits
dollars
downloads
signups
click-thrus
conversions
viral
reach
friends/followers
prezi.com
bit.ly/FIANov12