6 Ways to Share Effectively

& Use Social Media Content to Support Your Cause Link to Prezi: bit.ly/6waystoshare by @WillColey 6. Be creative in "capturing content" Photo by ttom_thgwid via Flickr CC Contact @WillColey will@aquifermedia.com Image via Microsoft Office Clipart Content strategy through curating original & repurposed multimedia content Image via Microsoft clip art 1. Remember Your Goals Lift up stories of work & community Foster more awareness, conversations & action Promote the work of mediamakers so they make more media on your issue Reaching specific "Audiences", i.e. - Communities we serve - Donors and Supporters - "The Public" / "Moveable Middle" - Colleagues/ "The Movement" 2. Listen & monitor for news newsfeed 3. "Curate" content Mix it up! Vary the types of content you share on blog, Facebook, Twitter, etc. (links to text, video, audio, photos) Share links or embeddable content Don't copy/paste entire text-based content or use photos without creator's permission (or unless text is excerpt) 4. Love your mediamakers! Ask permission to share on blogs (embeddable = permission to share) Give shout-outs to creators (i.e. cite) Offer to help (sources or training) * * * 5. Make content more "shareable" Always have a visual image (i.e. Flickr Creative Commons) Write short catchy titles (less than 120 characters) Add value: Comment & be conversational Favor interviews over assignments, i.e. - Google+ Hangouts On Air - Record conference calls Crowdsource Incorporate mediamaking into programs Conclusion: Just do it! Experiment! Image via Microsoft Office Clipart 6 Ways to Share Effectively Remembering goal: If we want broadcast news to cover our issues more, we should send people to their websites to support their advertising revenue & inform their editorial decisions. Image via Microsoft clip art Defining "Mediamakers" = Broadcast journalists Corporate reporters Bloggers Popular mediamakers ("Citizen reporters") Videographers Radio/audio storytellers Photographers Graphic artists RSS: blogs video audio Mediamakers watch their web traffic! Listserves nopapersnofear.org Case Study