Listening Effectively
"It's not information overload. 
It's filter failure." - Clay Shirky
What's worth listening for?
What else can you learn?
2 Flavors
of Listening
Dustin Roberts of Cincinnati, OH
Content Manager,TheForce.net, 
Rebelscum.com & R2D2Central.com 

1) KEYWORD
2) NETWORKED
Listening Tools...Keyword listening: Google, Google Alerts, Twitter Search, TweetBeep, Backtype, BoardTracker, ScoutLabs, Radian6...Networked Listening: Google Reader, Backtype, Twitter, Facebook, LinkedIn, Rapleaf

5 Keys to Listening Effectively
1) Know what you're listening for.
2) Empower your listening team.
3) Communicate what you hear.
4) Build your network(s).
5) React, but don't overreact.