from adhoc research to
the changes we need to see, now.
insight's help with innovation?
insight's help with modern comms?
8/10

flexible guessing
scenarios
agile processes
:-)
short, medium, long-term
plunder 100 years of experiments
real-time insight guiding responsive doing
ideas that don't risk offense, aren't.
to conclude
let's get our skates on.
@martinbailie
but who can show us the way?
The Church of Sutherland Southgate?
The High Church of Earls?
The Calvert Ministry?
“The consumer doesn’t know what they want, it is for us to invent it for them”.
Masaru Ibuka, co-founder Sony
#1527
@martinbailie
real-time insight
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