Social Media 101
It's Not a Trend
Rise 
of 
the 
Active 
Consumer
Facebook
Twitter
YouTube
LinkedIn
Flickr
Measure
Listen
The Fab 5
Text
Visual
3 Takeaways
jenny schmitt
jschmitt@cloudspark.com
@cloudspark 
www.cloudspark.com 
www.linkedin.com/jennyrebeccaschmitt

Where do you go for information?
Respond
Invite
Engage
Definition (in 3s)
content, conversations + online channels
personal, promotional + conversational
present, persistent + consistent
people are talking about your sport, league, event, brand, team, athletes, 
right now
106 million registered users, adding 300K each day ; 87% awareness rating; new - 53% are female, largest demo is 25-34 year olds who make up 33%; 51% follow brands
brings together people from geographically-diverse areas with common interests sharing what has their attention in 140 characters or less

#2 for search on the web
80% professionally produced

title matters more than tags

www.socialmention.com
www.google.com/trends 

1. Start with goals
2. Define what you'll track
3. Measure, report, adjust
4. Free tools (socialmention.com) vs. paid tools (Radian6, et al)
5. Resources
Google Analytics
Tweetstats
Plugins
www.socialmeter.com (reach)
www.popuri.us (reach)

And according to Forrester Research, "any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index."
65 million members, 200 countries
64% are male
80% are college educated
Highest income level
Clear boundaries
1.customers are waiting for you, be there
2.chase customers, not technology 
3.present, persistent, consistent

400 million users - 111 million are in the US (73% outside US); 57% are female; 24% follow brands

4 billion photos total; nearly 3 million were geotagged last month; 55% are female
50% of users log on every day 
avg friend count: 130 
avg user sends 8 friend requests and fans 4 pages
100 million use FB mobile app
1. 5 million businesses have active fan/group pages
you can now be author, audience or both
Idea: if you're a broadcaster, send a note to an alumni group when their team is playing on air. Tie-in online incentives.
Idea: Offer a Twitter discount or deal for followers. Or drive traffic with "Twitter Tuesdays" when you offer trivia, discount, an interview with a coach. 
Tell the visual story. invite people to submit photos: the fan experience or interacting with the team, sponsors, etc.