policy
governance
tactic
strategy
procedure
management
task
How to govern
in an environment
where regulation
is difficult?
regulation
Stephen Emmott
Head of Web Services (LSE)
KIS Editor (King's College London)
Project Manager (Webmedia)
Visiting lecturer (University of Westminster)
BSc Applied Psychology
MSc Cognitive Science and Intelligent Computing
Technical support (Easynet/Cyberia)
EXTRACT MAXIMUM VALUE FROM YOUR 
INTRANET: COMMUNICATIONS, PUBLISHING 
AND GOVERNANCE

Wednesday 9th September 2009
committee
working group
Wikipedia (http://en.wikipedia.org/wiki/File:First_matryoshka_museum_doll_open.jpg)
law
ethic
institution
state
guidance
governance
management
strategies
procedures
goals
policies
laws
regulations
40 minutes
30 minutes for presentation
10 minutes for Q&A
Policy for agreeing websites, templates, and styles
Matroyshka
“to meet the
information needs
of target audiences
in pursuit of the
School’s goals”
354 websites
410 web editors
19 research centre websites
21 academic department websites
+
Corporate website (external)
Staff and students website (intranet)
Library website
Few exceptions
=
~ 43 websites
The London School of Economics and Political Science (LSE) is one of the foremost social science universities in the world.
It is a specialist university with an international intake and a global reach. Its research and teaching spans the full breadth of the social sciences, from economics, politics and law to sociology, anthropology, accounting and finance and, as the 2008 Research Assessment Exercise found, it has the highest percentage of world-leading research of any university in the UK.h House of Commons and 42 members of the House of Lords have either studied or taught at LSE.
Founded in 1895 by Beatrice and Sidney Webb, LSE has an outstanding reputation for academic excellence. Fourteen Nobel Prize winners in economics, literature and peace have been either LSE staff or alumni: George Bernard Shaw (1925), Ralph Bunche (1950), Bertrand Russell (1950), Philip Noel-Baker (1959), Sir John Hicks (1972), Friedrich von Hayek (1974), James Meade (1977), Arthur Lewis (1979), Merton Miller (1990), Ronald Coase (1991), Amartya Sen (1998), Robert Mundell (1999), George Akerlof (2001) and Leonid Hurwicz (jointly) (2007).
The School has just under 90,000 registered alumni. As of February 2009, around 32 past or present heads of state have studied or taught at LSE, and 28 members of the British House of Commons and 42 members of the House of Lords have either studied or taught at LSE.
Stephen Emmott is a web professional with 14 years experience, combining in-depth knowledge of web technology with excellent people skills. He specialises in web management and governance within medium to large organisations. Stephen has a BSc in Applied Psychology, a MSc in Cognitive Science and Intelligent Computing, and a Diploma in Management. He is currently the Head of Web Services at  London School of Economics and Political Science (LSE), having previously worked for University of Westminster, Easynet/Cyberia, Netmare, Webmedia, and King's College London.
governance
vs
management
Review of LSE website
Procure and deploy CMS
Migrate LSE website to CMS
New LSE website
Re-launch
Enhance
PROJECTS
governance = indirect control: 'steering' outcomes 
through the setting the constraints for behaviours
and actions;

management = direct control: 'hands on' behaviours
and actions to deliver outcomes
objectives
tactics
Know where you are
Know where you want to be
Understand the gap, and the drivers/resistors behind the gap
Break the task of closing the gap down into manageable parts
Plan ahead and take sufficient time
Be flexible and adapt: permit tolerable mistakes
Harmonise governance and management
Manage delivery of the desired outcome

Summary
Regulations out of date and/or of diminished relevance
OR
Dissonance caused by granularity of regulations
OR
Compliance is variable and/or coercion limited
OR
Regulation in appropriate, at least initially
OR
Something else...
NOT AN ACADEMIC
WEB PROFESSIONAL
PERSONAL AND SUBJECTIVE PERSPECTIVE
(NOT NECESSARILY THE LSE WAY)
Caveats
Difficulties?
Regulation - indirect control: rules enforced
through coercion.
Research-led university.
Autonomy core to the culture - academic staff lead.
Authority must be justified.
Myriad projects, initiatives, and sub-brands.

LSE website increasingly deficient;
Senior management attention;
Explained the gap between the website that is deficient and a future website that would be beneficial;
Identified and agreed the right approach to close the gap;
Review was key, involving external but respected company;
Fundamental issue was proliferation of websites a product of School culture ie profileration unregulated.
Management falls within governance...
...governance must adapt to management.
Upward as well as downward drivers.
Data protection? Yes.
Accessible to all? Yes.
Corporate visual identity? Maybe.
Spelling/grammar? Probably.
Information architecture? Perhaps not.
Culture