problem & idea
how it works
apprentice boy
nobel jacht
safe, controlled,  clear
what IDE does in the fuzzy front end
thank you
[The course was] “Particularly helpfully: The tools for a systematic procedure to the experience concept represent a marvellous manual, which can be applied to a multiplicity of practice cases.” 

[For me it was substantial, that] “Many different solutions can fulfill the same task, although the setting seemed to be clear. And that I took a step on the industrial designer’s side of product development.” 
o“I found the general approach to the information identification very helpful. [it was surprising,] that one can collect so much information around a product, which one hardly knows before” 
o“The workshop opened a completely different perspective to me. I looked at technical problems from a very different side, compared to that one I studied before. I’m very grateful for experiencing this.” 
jens.krzywinski@tu-dresden.de
www.tu-dresden.de/design
http://prezi.com/158000/
EXPERIENCE CONCEPT AS A TOOL FOR FUZZY FRONTEND IN ENGINEERING DESIGN
INTERNATIONAL CONFERENCE ON ENGINEERING DESIGN, ICED'09 24 - 27 AUGUST 2009, STANFORD UNIVERSITY, STANFORD, CA, USA
Jens Krzywinski, Christian Wölfel and Frank Drechsel - Technische Universität Dresden, Germany
using industrial design tools
“The degree, to which a product satisfies customers and can be successfully commercialized, depends to a large measure on the quality of the underlying concept” 
extensive descriptions in Engineering Design which hardly permit free cognitive space concerning the whole (usercentered) product
“What I want to do is something like mother and father. We have the DNA of the TT. The mother we already have is Audi. […] Then I want to add something else to this what we have. And this new element was the father with speed, dynamic and direction.“
value-based and user-oriented?
concepts in transportation design
processes & structures
problem visualization for a textile processing machine
industrial design engineering
personas
experience concepts
narrative
scenarios
clear, clean & easy 
different types of visualization used for different aspects of scenarios  
industry projects for a monorail surveillance system, a board-separating saw and a clinical thermometer
made for a machine for laser-assisted milling and laser hardening  
and a wheel loader used by emergency management agencies in different rescue scenarios

mood boards for an abstract and emotional description of 
the objects essence 
the product character
eu-project for riders safety, developing a better visual appearance of powered two wheelers by a new lighting pattern
virtual characters prototypal for different user groups of motorcyclists
process steps, tools, examples and  sketching practice
short project as second step, developing a successor for a given blood glucose meter.  
the three steps persona, scenario and experience concept are supported closely by individual coaching
developing an individual experience concept for a router addressing all essential holistic aspects of the product.
industrial design basics  
guided concept development
free project
results & feedback
four day workshops for engineering design students accomplished with the RWTH Aachen since 2007. 
and something more about who we are and what we do
Product development concepts are development-oriented, economical concept models based on the complete product development process including marketing and sales activities. 
Engineering design concepts are technically and functionally determined and emphasize on the constructional structure such a principal solution is an idealized representation (a scheme) of the structure of a system, that defines those characteristics of the system that are essential for its functioning

In industrial design concepts focus on experiencing, determining the identity and character of the object. These concept sdefine the aims of design processes, serving as a nucleus.

different types of concepts