About me
Rain Interactive
Humor
Cycling
Reading
Music
CURRENTLY 
Developer at Rain Interactive.

Developing for Flex since 2006
Developing for Flash since 2000

Working towards a masters in Information Systems Management at Brigham Young University (BYU)

Website:  http://chasebrammer.com
Email: cbrammer@gmail.com

All of my contact information is listed on my business card, come get one 
(I have a big box I will never go through unless you do)
Sony, Universal Music, FranklinCovey, NuSkin, Novell, NextPage, HP, MyFamily.com, DataMark, MusicRain, Omniture
35 Employees
25 Developers
15 Active, Exciting Projects
2 Classic Arcade Machines
1 Foosball Table

One sweet place to work
Analytics Showdown
Google v. Ominture
Session description:  Clients will ask, and you will be forced to choose your analytics weapon.  Learn about Adomniture's and Google's analytics tools and how you can use them to drive business.  The session will be divided up into three sections.  Firstly, the high level details about the qualities and business benefits of each.  Second, a simple walk through of how to use the tools.  And lastly, how to implement and deploy those tools in your applications. 
Presented by Chase Brammer
Today
The Business Reasons

Meet the competitors
Google Analytics
Omniture Sitecatalyst

Actual Implementation

Not what your looking for, thats cool with me.
What is Web Analytics?
More than just a hit counter
Tracks user interaction


Free
Easy to use
Easy to integrate in to RIA's
"Good enough"



The Good
The Bad
Free (but not really)
Only tracks visitors
URL and Title Based
No Data History
No Privacy
Minimal customization
Not real-time
No Support
Urchin

what type of data does it track?
Customer asks "What is this Analytics thing you keep talking about?"
Customer asks "Which is better, Google or Omniture?"
Lets Meet our competitors
Contact
Get a hold of that one guy
Come up an get my business card.  Seriously,
I have a whole case of em'
Customize everything
Real Time/Fast Changes
Social
Built for big
Advertising
Private
Mobile
Adobe ?
The Good
Advanced Features
Funnels
Paths
Variables
Heat Maps
User Profiles
and more... and more...
The Good
Expensive (ranges per site)
Learning curve
People to manage it
Just too much stuff

The Bad
what type of data does it track?
Segmentation/Drill Down
Adwords Integration
Public API
Filtering
Coming on Strong
civic
ferrarri
Customer asks "So... which one is right for me?"
Customer asks "So... how much does this cost me?"
Well, what about just Flex integration?
€0,00
Google
Omniture
Lots
Customer asks "How does this effect my business?"
What do you think?
Money
Get more money from website customers with the same or less investment

Understanding
Know who your clients, and how they interact with your site

Advertising
Manage advertising campaigns, and get the most out of your marketing budge 

AB Testing
How Analytics Can Benefit Businesses
and how you can sell it
MONEY
Lets go for a walk ...
Now let's do some integration
Conclusion
You should be upselling with analytics

If it is small, use Google

It is is big, complex, or has lots of money, use Omniture

Flex Integration is much less daunting than it seems