Unleash Analytics

Unleash Analytics

Unleash Analytics
Is your website fit
for purpose?
http://web.analytics.yahoo.com/
3 Pillars supporting success
Analytics will help you....
how long did they stay?
what keywords / phrases did they use to find you?
what did they do when they got there?
how do they engage with the site?
Why Google Analytics?
Before you Start
KPI's
HOW?
Getting Started
www.google.com/analytics
Settings:
Setup default homepage
Check timezone
Setup e-commerce tracking
Track internal site search
The Dashboard
Chandlers Hotel
Traffic Sources - Referring Sites 
Content - Site Overlay
Traffic Sources - Keywords
Goals - Funnel Visualisation
Traffic Sources - Referring Sites
Advanced Techniques
e-commerce tracking
Online / Offline campaign tracking
Campaign
Source
Medium
Event tracking
Filters
Hacks
Exclude certain known visitors
Segment geographically
Segment by campaign, medium or source referrer
Identify broad match phrases

Summary
Thanks for listening!

Questions?
Overview
A little technical...
High business value!
www.internetconsultantsgroup.co.uk
Traffic
Conversions
what did they do to get here?
which are the popular pages?
where do visitors come from?
what pages have problems?
What combination drives success?
How do we do it?
www.sitescanga.com
Setup Goals
Ace Lamps
Clothkits
Content - Top Content
Top Reports
Map overlay
Top Content
Site Overlay
Keywords
Adwords
Referring sites
Goals
Ecommerce reports

Traffic from paid referrers
Volume of visits to key pages
Use of main funnels
Performance (&ROI) of PPC campaigns


KPI:Performance of Paid Directories 
KPI:Website Usability - Key Page Access
KPI:Funnel to Book Online Page
Traffic Sources - Adwords
KPI:Measure ROI from Google Adwords
KPI:Find Actual Visitor Key Phrases
KPI:Measure Main External Referrers
*Custom Report....
KPI:Measure Social Media Referrers
Do your homework

Setup

Filters & Hacks

Reports

Test & Fix