web memes
over the top consumers
open government &
over the top citizens
over the top innovators:
VC, co-working, crowdsourcing
best effort & the good enough revolution
the death of CSR
marketing of ideas
the end of compulsory blockbusters
short form vs long form:
the end of storytelling?
over the top content creators
location/presence based
intellectual property?
LESSON ONE:
if you are ahead of your times,
 you can afford to make mistakes
multitasking eyeballs
linear lives well with interactive
lean back vs lean forward
search vs discovery
events, twitter walls and live interaction
ignite, prezi & co:
the end of powepoint
(the way we know it)
LESSON TWO:
the incumbent world gasps in tactics:
U can afford to be strategic
animated
infographics
unstructured trendz
Vol. 1.3 [beta]
NOW
content owners rule content ecosystems
ONCE content distributors
ruled content ecosystems
antonio pavolini
antoniocontent@yahoo.it
www.conversational.it
creative commons attr. 3.0
corporate generated content
fault art (and)
the future is analogue?
ipad, kindle and
the splinternet