You're on Facebook. Now what?
Arik C. Hanson, APR
* Digital strategist
* Blogger
* Speaker
And?
600 hospitals total
Are you driving value?
5 Lessons to live by
Social media is all about...
Behavior
Badges
Editing
Revisit these 4 simple steps
On to the "now what?"
Develop a content strategy
* Leverage existing sources
* Make it easier for SMEs
* Incorporate your customers
* Industry content
* Develop a schedule
Learn from other industries
Galvanize your troops
Co-create and collaborate with influencers
Questions?

More...
* arikhanson.com
* @arikhanson
...Anthroplogy?
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 blogs
Source: Found in Cache 
4.3 million YouTube views
500K FlickR views
3 million+ Twitter impressions
50K potential customers (via Mashable)