Planning
long-range plans
CCLS Evolves
or...
OK, so we have a new strategic plan.
But what does that mean for ME?
October 12, 2009
Gail Griffith
strategic plans
marketing plans
service plans
How many plans have you helped to create or implement in your career?
Take the poll:  http://www.polleverywhere.com/multiple_choice_polls/NjkxNjA3NTA3 
Involvement
Customers
Staff and Board
Non-Customers
SACC
wiki
focus groups
surveys
search conference
Engage community to build support
What did we learn?
Focus Groups
7 public
7 staff groups
25% had not 
used a library
in the past year
educators
teens
government
avid users
business
Busy lives--convenience rules
Sophisticated users of technology
Can meet most info needs without assistance
Teens:  Don't ask us to Friend the library
ubiquitous, transparent, integrated
Exceptions: 
specific, trusted health information
local or historic info not yet digitized
if I don't know enough to use good search terms
have my own trusted networks
good enough = good quality
Maybe we'll Friend your program series...a coffeehouse would be great
Is the library useful to you?
Avid users = Yes, for both information and entertainment
Other adults = "I don't ever think to go there now."
Teens = "It's a hassle to go there, find the book, and get it back on time."
"Why would I drive over there when I can get the information on my computer?"
Ages and Stages
Not convenient
"I would love the library to reach out to me.  It I could have information about upcoming book groups and their reading lists sent to me I might participate.  I would make the effort to fit their hours if there were something for me."
Perceptions of Libraries
Books


Equalizer
Education for Community
Family resource
Sense of community
The Ideal Library
reach out to community more
More visible partnerships
more forward-thinking in use of technology, 
be a place where people can learn the newest things
staff more proactive and out from behind the desk
*
* It's also a metaphor
And furthermore, they...
Understand your budget constraints
Want you to seek more sponsors
Want libraries to be easier to use
with convenient catalog/web site
Believe serving children and teens is important
Search Conference
55 participants
two days
common ground
85% complete plan
community leaders
library representatives
stakeholders though not all library users
Customer Service
Welcoming physical and virtual spaces
Diversity--serving the needs of a diverse population
Partnerships
Technology
Strategic Focus Areas:  Goals and Objectives
We're on a mission to....
Increase convenience for library customers
Provide state of the art community spaces that attract residents
to use the library's resources
Values That Support Your Work
Survey #2


We continuously assess the changing requirements of the community and respond
with innovative approaches
What can you build together for the community's benefit?
That's what the public said.
What about the staff?
Childhood memories
Sanctuary
Cheaper way to get the book I need
Can't imagine 
the community
without a library
Appreciate a job well done
(Act on the fact that) Technology is an 
essential component of the services
the System provides.
Engage in community outreach so that the county's
diverse population knows what the library can provide.
Strengthen organizational competencies so that
excellent library services are sustainable
We provide equal and unfettered access to all, regardless of individual abilities or differences
Inclusion, multiculturalism, and engagement are hallmarks
 of the library's collections, programs, and services
We provide targeted services for customers
of different ages
Our collections, programs, and services are innovative and creative
We respond quickly to the requests and concerns 
of all our customers--both internal and external
We design policies, programs, and services based on what residents
actually want and need rather than on staff or library competencies
or convenience