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Negative Messages
Positive Messages

Save money
Innovative
Best practice
Messages
Waste of Money
Complex
Civil Servants

Exercise
Get into twos - preferably with someone NOT from your team and with one person who has done media training and one who hasn't.
10 minutes to choose three positive messages about one of your programmes
5 minutes each for your partner to challenge you with negative messages from the list and for you to use your positives to respond
10 minutes report back - what did you learn and want to share?

 Photo Credits
All photos CC-licensed from Flickr:
Messages image - Ian Boyd - non-commercial, attribution;
Positive image - urbanmkr - attribution, non-commercial, share-alike;
Negative image - Bern@t - attriubtion, non-comercial, no derivatives.