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By Gail Griffith
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Community Engagement and Advocacy
Gail Griffith February 9, 2010 What is an engaged library? aligned with community priorities building social capital Connection Power How connected are you? What does your library have to crow about? Words That Work Weak Words Good Nice Worthwhile Strong Words Critical Essential Vital Words that Work: It's Not What You Say, It's What People Hear Dr. Frank Luntz, 2007 Map Your Community Connections Where are you already strongly connected? What other connections would benefit the library? Process What the library did Results How did the customer/community benefit? Why should they care? Substitute strong words for weak ones Avoid library jargon Avoid 'flavor of the week' Use words and phrases that are authentic to you Show what you're passionate about! In one sentence.... Strengthen the statement you came up with earlier strong words Why should they care? How does the community or the listener benefit? What's your next opportunity to engage your community? Visibility Community Engagement Jot down ONE connection per Post-It note: All the external boards, commissions, committees, task forces, clubs, service groups, churches, etc. of which you are a member. All community groups whose events, receptions, openings, galas, fundraisers, celebrations, etc. you have attended in the past year. Post all your notes on the map provided. Add more as you think of them. It's OK to have a group represented more than once.
presentation for SMRLA Board Feb 2010
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