Social Brands are Enabled Through Cloud Services and Distributed Application Technologies Shiv Singh & Ray Velez Why the Cloud Infrastructure is Crucial to Your Experience Tobias Klauder & John Cunningham Feeling Agile: IN 2010, It's Time Has Finally Come for Good John Ewen & Ray Velez Mobile: You Say You Want a Revolution? You Got One Paul Gelb & Michael Scafidi Multi-Touch Transforms Retail in 2010 Steve Dawson & Luke Hamilton Use Foursquare to power your loyalty program Facebook Connect, Linked In, and others bring the party to your site Build and leverage Open APIs With Great Power Comes Great Responsibility Decouple dependencies Watch for upgrades Look for interoperability Expect savings from 25 to 60 percent Shrink procurement times Use only what you need Application partitioning (anyone remember Forte?) will make it's return to technology architectures Partitioning and hybrid tradition/cloud solutions will speed adoption Touch embeds in the retail physical space Personalization and simplifying decisions Bring the long-tail to physical retail Motion sensors, cameras and augmented reality Webkit and HTML5 enable better mobile experiences Flash comes to mobile devices, but does HTML5 take it's place? Cross platform dev tools speed application innovation Mobile Proxy engines make 2 foot sites visible on 1 foot interface Location & Direction Cloud Data Mobile Cameras Touch Why Agile and Iterative Works Individuals over process Working software over document speculation Customer collaboration over contract negotitaion Respond to change over following a plan 64% of functionality rarely or never gets used Communicate, communicate, communicate Align user experience, creative, business, and development Cone of Complexity Amazon's Elastic Map Reduce Built on Open Source project Hadoop - Google Big Table Enables massive data volumes at low costs and scalability beyond standard RDBMS Provisioning, Tracking, and more Templated infrastructure management Build re-usable templates to support best practices, monitor security, and manage cost Cloud Entrepreneur Real business users through Amazon instances Drastic cost reduction over traditional load testing Unified through the cloud Large Telecom Hybrid Cloud Seperate UI and Business logic Move towards service oriented architectures Saved over 300K per year
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