Prezi

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in the manual

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Coca Cola Company

International Management Plan
by Annie Nam on 10 October 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Coca Cola Company

COMPANY DESCRIPTION Headquartered in Atlanta, Georgia
Beverage retailer, manufacturer, and marketer
Offers 500+ brands and has 3500+ beverages
200+ countries
125 years in business
139,600 worldwide
employees
49 consecutive years
with increased revenue MISSION
AND VISION
STATEMENT “At The Coca-Cola Company we strive to refresh the world, inspire moments of optimism and happiness, create value and make a difference.” PEOPLE
PORTFOLIO PARTNERS
PLANET
PROFIT
PRODUCTIVITY COMPANY HISTORY Dr. John Stith Pemberton created the first syrup on May 8, 1886
Asa Griggs Candler was given the rights to Coca-Cola for $2300
Sold bottling rights to Joseph Whitehead and Benjamin Thomas for one dollar
Began expanding in 1923
Roberto Goizueta became CEO in 1981 and used "intelligent risk
taking" to expand
Entered new markets and
brands during the 1990s
for further growth
Universal product MAJOR
CHALLENGES Health Issue

Environmental Effects

Business Ethics

Cola War KEY PERSONNEL INTERNATIONAL OPERATIONS SUSTAINABILITY, AGRICULTURAL ADVOCACY, SPONSORSHIP, WORLDWIDE LEARNING Haiti Hope Project

Plant Bottle Packaging debut

Water Sanitation Efforts in Niger

Energy Management Devices/Cooling Techniques MARKETING VIA GLOBAL PARTNERSHIPS Mobile Marketing
Olympic Games
FIFA World Cup
Music artists
Community Outreach “Happy Truck”
“Expedition 206” COCA-COLA IN CHINA 38 Bottling Plants

2 Concentration Plants Coke Zero
Vitamin Water
Minute Maid Pulpy
Minute Maid Pulpy Super Milky
Yuan Ye REGIONAL
UNITS Coca-Cola Beverages (Shanghai) Ltd.
Coca-Cola China Ltd.
Coca-Cola Far-East Ltd. MAIN
BOTTLERS Swire Beverages
COFCO Coca-Cola Beverages Ltd.
Coca-Cola China Industries Ltd. MOST
POPULAR BRANDS Only international company that has sponsored four of the biggest public events in China’s history. 2007 Shanghai Special Olympics
2008 Beijing Olympic Games
2008 Beijing Paralympics Games
2010 Shanghai World Expo MAIN COUNTRIES GLOBAL BRAND SWOT ANALYSIS STRATEGIES STRUCTURE & ORGANIZATION FOREIGN DIRECT INVESTMENT CULTURE RECOMMENDATIONS CONCLUSIONS DSD

Geographic Operational Groups

Restructured in 2009 3 MAIN ENTITIES Corporate
Bottler
Customer Higher Power Distance
Higher Uncertainty Avoidance
Historically Masculine
Individualist HOFSTEDE'S CULTURAL VALUE DIMENSIONS Well-oiled Machine (Germanic)
Village Market (Anglo/Nordic) Carbonated (Sparkly) Drink Producer #1 #2 Sports Drink Producer #3 Bottled Water Producer Started globalizing in the 1890s, first branching out to Cuba and Canada
Overseas Sales = 2/3 of Coca Cola’s Revenue, ¾ of operating income
Manufacturing & Bottling
20 plants overseas manufacture beverages
300 bottling subsidiaries Mainly enters into partnerships overseas instead of Greenfield ventures to protect its licensing and its secret formulas

In 2006, Coca Cola-owned bottling subsidiaries brought together under the Bottling Investments operating group

Most bottling subsidiaries locally owned RISKS Political Financial Social Brazil China India South Africa Corruption Terrorism
Corruption Slowing
Growth Economic
Slowdown Caste
System Popular
Dissent Corruption Large Debts
Economic Slowdown Poor
Infrastructure Human Rights
Dissent Security BOTTLING
SUBSIDIARIES Form committees to create proposals for subsidiaries
Create standard ethics codes
Create incentives Health Drinks
& New Flavors Invest in R&D
Coca Cola “ambassadors” to gage response REGIONAL AND TRANSNATIONAL STRATEGIES “Glocal”
Strategy Think Globally,
Act Locally Roughly 300 Bottling Partners Hub
Strategy Assume control of more bottling subsidiaries Invest more in research and development Develop more health conscious products
Adopt more locally responsive flavors of drinks Muhtar Kent
Chairman of the Board,
CEO Alexander B. Cummings Executive Vice President, Chief Administrative Officer Gary P. Fayard
Executive Vice President, Chief Financial Officer John M. Farrell
Vice President,
Chief Strategy Officer Chris Fisher
Holly Lobprise
Annie Nam
Brittni Ping
See the full transcript