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Fish Where The Fish Are

Looking for and connecting with customers with they are (i.e. - not the Yellow Pages) is a valuable marketing strategy. At TCI EXPO 2013 in Charlotte, TCIA's Senior Marketing Coordinator Amy Tetreault provided simple ideas on utilizing web searches,
by Amy Tetreault on 18 November 2013

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Transcript of Fish Where The Fish Are

Fish Where The Fish Are
Web Searches
Facebook
Email Messaging
Company Website
Small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration.
Word of Mouth
92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising
WHY?
Make yourself known in your community!

• Volunteer to clean up a local school
• Speak at career day event
• Host a workshop on proper tree care
• Support a local youth sports team

HOW?
Share your story with TCIA and we’ll post to the Members in the News section of TCIA.org!

Keep TCIA informed about what you’re up to, spread the word about your good work, and create buzz about your company.

Member Tip Exclusive
WHY?
HOW?
TCIA creates and provides members with fresh content every month!
MEMBER TIP EXCLUSIVE
HOW?
Give TCIA a shout!
MEMBER TIP EXCLUSIVE
WHY?
Each month, TCIA writes a social media article for the Reporter – and a large number of these articles focus on Facebook!
MEMBER TIP EXCLUSIVE
Necessary Features
A Logical Roadmap
Crucial Business Information
Contact Details
Clear Navigation
Security
FAQ Page

Nice Features:
Social Media Integration
Mobile-Ready Version
Photo/Video Gallery
Blog

Avoid At All Costs:
Music
Anything that Autoplays

HOW?
Affinity Partners like Market Hardware offer a discount on website development, plus you receive money back on your TCIA dues!
Looking to start a blog, but not ready to tackle it on your own? TCIA’s blog is always looking for guest contributors!
TCIA’s Professional Communications Awards program honors marketing and communication excellence in the tree industry.
HOW?
MEMBER EXCLUSIVE TIP
Verify accuracy of online listings
Set up Google Alerts
Try web advertising
Join the online community
Consider YouTube videos
WHY?
"Its not about the stuff you make, but
the stories you tell." - Seth Godin
Bonus! Twitter
WHY?
Questions?

(Nielsen Advertising Survey 2012).
See the full transcript