Vismap - Visual Strategy Mapping
An A2 Strategy storyboard sheet is used
to build a strategy for each product family












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2. How do we get there?
  a) Product / Market Analysis
Build a Strategy Map to gather all the major improvement projects in one display
Set KPIs which will monitor and encourage 
progress towards business goals
Create the action plan so that it can 
be easily viewed and updated
The Sales data and plan is summarised
in the Product Profit Position chart
Use the chart to identify product clusters
and Cost, Cash and Risk actions
Obtain targets for the business and set specific goals
Create a simple financial picture showing everyone the current and target income and expenditure
1. Where are we now and where do we want to be?
   - Business Objectives
4. Engage people 
- make strategy part of day to day life
Confirm whether the action plan is sufficient to achieve business targets and financial goals
Introduction
Give everyone clarity of 
the business goals 
and market opportunities

Vismap guides the team to effectively 
analyse the situation and 
build a combined strategy

Deploy the strategy such 
that the whole workforce 
is engaged

How to build an effective strategy?
3. How do we get there?
  b) Supply Chain Actions
 
If necessary, 'go round the cycle' again to create additional actions - or review the original targets
Build a picture of Markets, Customers and Competitors - how well do you know them?
Use Customer / Geographic sales
 grids to guide "Who/Where else?"
 and "What else?" expansion  
Analyse Customer, Company and
 Competitor strengths and desires
 to build a clear competitive edge:
"Why should I buy from you and not your competition?
Decide where to focus Sales effort;                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          whether to Expand, Hold or Divest
Use Supply Chain Mapping tools to clarify the 
key weak points for Cost, Cash and Risk