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STX - Get More Like$

Social Media for Salons & Spas
by Shannon Leehr on 21 June 2014

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Transcript of STX - Get More Like$

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Check-in
Share
Recommended friends
Review
Post & Tag Pictures
What to Post?
About Me:
STEPS:
Ask Fans to...

e-Mail Blasts
Window Clings on Mirrors
Note receipts
Facebook Invite
Appointment Downtime
Referral Suggestion
: Get More Like$
50% of the worlds population is under 30
Facebook tops Google for visits
55-65 y.o. females is the fastest growing Facebook demographic
25% of searches for the twenty biggest brands come from consumer's online posts
Peer reccomendations are trusted 90% of the time vs. 14% of advertisements
33% of clients book Online
23% of Facebookers log-in 5x a day.
17 BILLION Check-ins in 2012
80% of Users prefer to connect through Facebook
This is a like! ->
A Social Media feature that allows users to show their support for the business and appreciation for specific comments, pictures,
wall posts, statuses, or fan pages.
How Often should I post?
STX Software 'Social Media Specialist'
Former e-Marketing Director at Black the Salon
2010 NAHA Beacon Winner (marketing & makeovers)
Former Webmaster @ JLife Haircare in London
Trained Advertising at 37 Newspapers Internationally
OMG! Facts:
Get Fans!
Pictures
Flash Promotions
Rewards
Events
Tutorials
Social Media uses 'Likes' to measure popularity.
Go Mobile!
Facebook On-The-Go!
Pictures
Videos
Statuses

Clients on Facebook
Reccomend Page
Tag Photos
Check-In
Everyday -or- at least 3x per week
Who should post?
A trusted creative person (You, an employee or a thirfty client)
FAQ About Effective
Facebooking @ Businesses:
What can stop?
Postcards, Coupons, Ads
Facebook Etiquette:
Post the least amount of words
Invite Friends & Family to follow
Respond back to posts
Inform your staff of post info
Have fun and be playful!
Post about Employee's leaving
Post personal information (TMI)
Tell people how open the books are
Don't invite people you don't know
Do's
Do Not's
Get it?
Beyond Facebook...
Twitter
Pinterest
Instagram
Hootsuite

YouTube
Vimeo
LinkedIn
Google

Consider these other social media sites & apps for businesses:
Create Page
Promote
(get likes)
Post
Share
The Beauty of Social Media...
It's FREE.
Klout.com
How do I know if we're doing it "RIGHT"?
Goldilocks & the Three Statuses
Too Much!
Too Little
Just Right!
Let them know you're on there!
What is a 'Like'?
www.perchapp.com
Thank you for attending!
Stop by booth 5729 to learn more about STX Software
See the full transcript