10 Critical Misatkes
Fundraisers Make Online
Not making it easy
Jay McCormack
Not Tested
Not Secure
Not Integrated
Not Responsive
Not Measured
Not Personalised
Not Engaging
Not 'Best Practice'
Not Social
Twitter Break:
Most of the time a small change can make a big difference to online giving. Knowing what to change is the key!
@jaymcc
Easy to Find
Easy Process
Easy Forms
Easy Emails (smart links)
No excuse
Be Blatant
End to End Security
How much double handling are you doing?
How long does it take for acknowledgement or a receipt?
Running
Xmas on 
18 Jan
6 Days
after
quake
Where did they come from?
When did they leave?
What gift array works best?
What images work best?
'Donate' or 'Donate Now'?
Personal Links
"Remember Me?"
Custom Gift Arrays
3... 2... 1...
How Many 
Did You Find?
What happenned last time?
@jaymcc
Stewardship
Where did my money go?
How do you say "thank you"?
Payment details upfront
Contact details
Offline payment
Instant acknowledgement
Single page
No "shell shock"
Gift over Giver
Something to share (captivating content)
Blogs
Videos
Twitter
Peer to Peer Fundraising
1 2 3
Personal Social Media
Testing
Simplify
+ iMIS Friendraising