10 Critical Misatkes Fundraisers Make Online Not making it easy Jay McCormack Not Tested Not Secure Not Integrated Not Responsive Not Measured Not Personalised Not Engaging Not 'Best Practice' Not Social Twitter Break: Most of the time a small change can make a big difference to online giving. Knowing what to change is the key! @jaymcc Easy to Find Easy Process Easy Forms Easy Emails (smart links) No excuse Be Blatant End to End Security How much double handling are you doing? How long does it take for acknowledgement or a receipt? Running Xmas on 18 Jan 6 Days after quake Where did they come from? When did they leave? What gift array works best? What images work best? 'Donate' or 'Donate Now'? Personal Links "Remember Me?" Custom Gift Arrays 3... 2... 1... How Many Did You Find? What happenned last time? @jaymcc Stewardship Where did my money go? How do you say "thank you"? Payment details upfront Contact details Offline payment Instant acknowledgement Single page No "shell shock" Gift over Giver Something to share (captivating content) Blogs Videos Twitter Peer to Peer Fundraising 1 2 3 Personal Social Media Testing Simplify + iMIS Friendraising
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