What kind of media institution might distribute your media product and why?
Firstly we will distribute our media product to small companies to see what they think of it and see whether it is successful. If so, we will pitch our idea to an international or larger media company. Distributing and showing our media product to both small companies and large companies will quickly broaden the audience base and the film title will become more popular so we should gain a bigger audience from that.

By distributing our media product to a smaller company first will allow us to get feedback and let us know how successful our media product will be before we move on to larger companies which would have wasted our time if it was not successful. Distributing to larger companies we would increase the films reputation which will increase the amount of people wanting to see it therefore increasing profit.

We should firstly show our film at amateur cinemas to gain popularity within local areas and see whether the potential is great enough to make it at larger cinemas. If this film is only successful in amateur cinemas a DVD will be produced a month or so after the film was shown at the cinema for a week. If the film is successful at larger cinemas a DVD will be produced about 2-3 months after the film has been at the cinema for 3 weeks.

The internet is a great way to share films and this thriller opening so by selling our media product as internet files we could share this on the internet so it can be used to educational purposes (students studying media) or just for entertainment purposes.

Merchandise would be a great way to increase distribution of ‘Music Box’. For example novelty t-shirts, mugs, posters etc. as these would be popular within our target audience which will, hopefully, create the right publicity needed to make the opening a popular one or even make in into a full length film with the possibilities of sequels to keep the audience watching.

Small and Large Companies
Merchandise 
Internet
Cinema