web 2.0 patterns
enterprise 2.0 patterns
Personalized Dashboard 
Microblogging
Activity Streams
Blogs
Wiki pages
RSS Feeds
Profiles
Tagging
Web spreadsheets

Secure, private, auditable
Easy to administrate
Hosted or on-site

benefits: the why
Internal Uses
Access to knowledge
Access to internal experts
Employee satisfaction
Increasing innovation

External Uses
Increased customer satisfaction
Increasing innovation

six drivers of business value
Operational Improvement
1. Informal processes within departments and teams
2. Formal processes within departments and teams

Organizational Transparency
3. Informal processes across departments and teams
4. Formal processes across departments and teams

Business Model Innovation
5. Informal processes with customers and partners
6. Formal processes with customers and partners

islands and silos of knowledge
“What is in greatest demand today is not analysis, but synthesis.”
Daniel Pink, Author, A Whole New Mind

Visible, persistent collaboration leaves behind discoverable and reusable knowledge

above the flow
in the flow
the how: by helping people…
Find out about each other, team news, company news
Form teams, communities of practice (COEs), or groups
Work together on projects and knowledge bases

Discuss and comment on work
Organize work from their perspective
Discover and learn from others’ expertise

Coordinate project-related activities by adding permanence and structure to ad hoc communications
Empower communities of experts and interested parties
Establish and strengthen personal relationships, develop trust
Reduce friction and accelerate business processes
twittering @brewerstevo
by Steve Brewer