Will front page carousels improve your conversion rate?

Clients and designers darling We have tested rotating offers many times and have found it to be a poor way of presenting home page content. A lot of opinions... Chris Goward, Wider Funnel ...not enough facts! Rotating banners are absolutely evil and should be removed immediately. Tim Ash, Site Tuners Almost all of the testing I’ve managed has proven content delivered via carousels to be missed by users. We’ve witnessed the banner blindness concept in full effect. Adam Fellows http://conversionxl.com/dont-use-automatic-image-sliders-or-carousels-ignore-the-fad/ The confession But, the users seems to get confused! The suggested remedy is... ...conversion optimization... ...or something in between! The Conversionista Pet Shop Showdown! Conversion optimized version A/B-Test and Eye tracking study Now the are everywhere Why is this? The eye? Vision? Value proposition? Usability? Relevance? Call to action? Bloated? Design? Loading time? Random offers may be negative for conversion http://beantin.se/post/30991868949/sliding-banner-content-slider-carousel-rotator The eye-tracking data It gets ignored. It’s distracting. It’s confusing. It squeezes out relevant content. It slows down your site. It causes global warming. James-Royal Lawson Visual Website Optimizer results 1935 1987 1962 1996 2007 marten@conversionista.se +46 70-7770579 www.conversionista.se www.angner.se Thank you! Banner blindness? Stress?