Ten New Realities for Public Media
"Be bold and mighty forces will come to your aid." Basil King, author
Reality One: 
Conversations Around the Dinner Table
not a one-way street
increase opportunities for back-and-forth dialogue
producers, partners, supporters and audiences
listen and talk and listen again and respond
focus on "meaning" NOT marketing 
Reality Two:
There is No Such Thing as "General Public"
you won't reach everyone
focus on specific groups
communicate in ways that connect with particular needs and values
It's not the hammer, it's the carpenter
Reality Three:
Building a Media Empire
everyone makes original content
blogs
photos
NOT just TV and releases
videos
Reality Four: 
Talkin' Bout ALL Generations
serving the 30 and 40-somethings now
getting through the steepest parts of the learning curve now
2005-2008: biggest increases in internet users: 70-75 year olds
people will remain online as they age
Reality Five: 
Finding Our Shepherds
Public Media as Community Organizers
find people enthusiastic about our cause
using fans' large networks
fundraise and "friendraise"
Reality Six: 
Getting Personal
staff presented as real human beings
personal brand impacts organizational brand
Reality Seven:
Lack of Time
Lack of Money or Lack of Time? 
engaging supporters is time consuming
creating efficiencies? 
BE MORE engaging!
creating conversations
Reality Eight: 
Lose Control - You Already Have
CAN control response to how others are communicating 
CANNOT control messages about organization
turning off the computer won't work
Reality Nine: 
We're All Marketers Now
marketing and communications is how we talk to donors
keeping donors happy
galvanize volunteers
persuade decision-makers
raise awareness
Reality Ten: 
Be Old-Fashioned
Back to Basics
Stop obsessing about the latest fad
Website first, then Facebook
E-mail first, then Twitter