Introduction to Business Informatics
Where we discuss where business is going wrong with technology
Spot the problems
Universal Music
Didn't want their music universally available
Doug Morris, CEO
said
I wouldn't be able to recognize a good technology person — anyone with a good #$&^&# story would have gotten past me.
If you had Coca-Cola coming through the faucet in your kitchen, how much would you be willing to pay for Coca-Cola? 
He also said ...
Pay no attention to the water I'm drinking.
Doug gave us the music industry's new business model
Sue everyone who doesn't give us money!
It's called DRM - Digital Rights Management
It's also called DBD - Defective By Design
Break the customer's technology!
But WAIT!
There's another way of thinking
What if everything 
worked together?
This is a system.
Systems thinking is ...
emergency
hierarchy
control and 
communication
how things emerge during the 
interaction of parts of the system
the different levels of 
subsystems within a system
the ways in which parts 
interact with the whole
the ways that information is 
passed between the parts
a way of thinking about the world based on four pillars
But first ... a story ...
Eminem
Kanye West
Mariah 
Carey
Black Eyed Peas
http://www.wired.com/entertainment/music/magazine/15-12/mf_morris?currentPage=all
http://simplespark.com/blog/announcements/5000-web-apps-in-333-seconds/
http://www.youtube.com/watch?v=nFpwarVJtoc
What's in the Course?
Course Outline in L@G
Assessment Document available online
Discussion of assessment in Week 2
Read before next week and prepare your questions
Key Ideas

Information Presentation
Sharing Information
Visualisation Information 
Contextualising Information
Using Systems to manipulate information
Analysing Information


Our Mutual Goals
To get through this 
To learn
To think “outside” the box
To grow
To understand how information relates to business

The bigger picture ...
... how parts interact
... looking at wholes
... how they emerge
... how we control them

Systems thinking
Read the Course Blog 
http://www.shiftingsand.net/informatics
For next week ...
Topic:
Communicating Information


Information:
Assessment details


See you next week!